At Macy’s, we know that constant innovation is required to win in retail today. And that our customer has set the bar high for their shopping experience in our stores and online. That’s why we’re introducing Market by Macy’s, a new store format that features a discovery-led, immersive shopping experience with unique merchandise and a social space to shop, eat, drink and relax.

The holidays are when Macy’s shines. In addition to all the great activity in our stores, we bring communities together with inspiring traditions that are deeply engrained in American culture, and for many, have been part of families for generations.

At Macy’s Backstage, our assortment is off price, on trend and arriving daily. And since the opening of our first location in 2015, we’ve expanded to more than 200 Macy’s stores.

Whether she’s at home, on the go, or shopping at one of our stores, the Macy’s mobile app is at the core of our customer’s shopping journey, putting information, inspiration and convenience at her fingertips.

Generations of Asian and Pacific Islander immigrants have made an indelible impact on American culture and history. This May, Macy’s celebrated their stories in stores nationwide.

At Macy’s, finding “What’s New” and “What’s Next” is an important part of our North Star Strategy. We know that customers expect an experience when they walk into our stores – not only through great merchandise, but also through experiences that bring people together. One way we’re doing this is through the launch of our new narrative-driven, retail concept, STORY at Macy’s.

For 73 years, Macy’s has welcomed spring with the annual Flower Show, showcasing millions of live flowers, plants, and trees from around the globe. This year, Journey to Paradisios is cleared for launch – and it’s out of this world! Through Sunday, April 7, the Flower Show transports spectators into a multi-dimensional world of space, adventure and discovery through flora and eccentrically landscaped gardens that celebrate the wonder and mystery of the planet Paradisios.

Watch as Macy’s, Inc. Chairman & CEO Jeff Gennette goes behind-the-scenes of the The Market @ Macy’s.

Holiday time in New York City is undeniably magical. It’s bright, festive and rich in traditions - many of them created by Macy’s. One of the traditions people look forward to every year is the Macy’s holiday window displays.

We are proud to be an integral part of the local communities we serve, and that includes being there to provide the perfect quinceañera dress.

We teamed up with the Oprah Winfrey Network (OWN) to welcome Footnanny products into our stores.

We’re highlighting an exciting improvement that will benefit many Growth50 stores – an enhanced fitting room experience that will make shopping at Macy’s stores brighter for our customers.

We’re on a journey to build and maintain customer relationships through a compelling, competitive loyalty program.

Every day, our Macy’s colleagues find new ways to make brighter moments for customers visiting our stores. Each of our stores has unique ways of doing so, and celebrating the ways it’s brought to life.

Creating and celebrating community is in our DNA. March hosts our annual Bag Hunger campaign – a month-long movement at Macy’s to show up in times of need and share joy.

We’re bringing you a preview of the 2018 Flower Show: Once Upon A Springtime before the story begins this Sunday, March 25.

February 16 marked the beginning of the “Year of the Dog,” and Macy’s is honoring the Lunar New Year through fashion, celebration, and service to our communities.

Earlier this month, Walker & Company’s Bevel was introduced to The Market @ Macy’s. We sat down with Walker & Company’s Founder and CEO Tristan Walker to learn more about Bevel and what to expect in The Market.

See how our customers can enjoy free electric vehicle charging stations at select Macy’s stores – and what’s on the horizon.

You’ve heard of pop-up shops, but never like this. This month, Macy’s launched a new pilot called The Market @ Macy’s – a unique collaboration opportunity that will welcome new brands to 10 of our stores for a limited time.

Days before the Super Bowl, and just 15 minutes from the stadium, Macy’s Mall of America began hosting the ultimate pre-game destination – Macy’s End Zone. The four-day extravaganza brought exciting events to customers including personal appearances by football legends.

This month’s Beyond the Boardroom with Jeff Gennette took us to Sherman Oaks, California, where we learned about Studio Services, an offering that helps dress your favorite TV characters in Macy’s fashion.

Our Associates help make our customers’ lives shine brighter each and every day, and that is never truer than during the holidays. As we finish out an incredible holiday season, Coast to Coast is shining a special spotlight on how we find and train our 87,000 seasonal Associates.

Macy’s stores around the country celebrated our long-standing tradition of welcoming the holiday season with festive holiday window displays. See displays from around the country, and experience the magic like hundreds of thousands of passersby were able to this holiday season.

The American Heart Association has awarded Macy’s, Inc. its Gold Recognition for Workplace Health Achievement. This achievement, which is the highest recognition of its kind, is a reflection of our continued commitment to the health of our Associates and our communities, including through initiatives such as our national Know Your Numbers biometrics program and our weight loss and diabetes prevention programs.

Finding new ways to recycle (and to reduce what we use in the first place) is an ongoing goal for many. It is a goal for us, too. Take a look at some of the ways Macy’s and Bloomingdale’s are recycling in our stores, distribution centers and central offices.

An important piece of our company’s North Star Strategy is keeping a keen focus on What’s New and What’s Next in our industry and at Macy’s. This element of our strategy means we are constantly thinking about opportunities to further develop our business and provide new and exciting shopping experiences.

Telenova star and TV host Gaby Espino, shared tips, stories, and what being Hispanic American means to her with Associates and customers across the country – of course we covered all the action on Coast to Coast.

Saddle up and show your support from Sept. 27 – Oct. 2. Join Macy’s in the fight against breast cancer as we partner with Ralph Lauren’s Pink Pony Campaign.

We’re taking another tour hosted by our CEO in the new video series Beyond the Boardroom with Jeff Gennette. Learn the secrets of success as we step into the Women’s Shoes department at Macy’s Herald Square.

Looking forward to that outdoor summer party? Or maybe you’re wondering what to wear on your next weekend trip. Cynthia Rowley had summer fun on her mind when she designed her latest collection, exclusive at Macy’s for a limited time. CR by Cynthia Rowley just hit Macy’s stores in May, and you won’t want to miss the excitement.

We displayed our commitment to sustainability in a special way during Earth Week 2017 by hosting dedication events for our solar technology installations. Our high-efficiency solar panels create energy from unused roof areas.

Our commitment to creating a more sustainable environment is reflected in the inspiring work of our Go Green Employee Resource Groups (ERGs). From coast to coast, here’s what you did to make Earth Week 2017 just a little more green.

From paper, cardboard and drywall to lighting, metal and concrete, see what’s getting recycled at our green construction sites.

Bag Hunger has been a symbol of our commitment to localized involvement in the communities where we live and work for 20 years. Employees across the country contribute food, money and their time to food pantries and soup kitchens. This year, we are celebrating our milestone anniversary by giving our customers the chance to give back with us through the “Make Good Cents” Campaign.

Traditionally, gifting is one of the top contributors of holiday stress, as we anticipate a marathon of gift-buying and present-wrapping. It’s easy to feel overwhelmed. Not so at Macy’s! This year, Macy’s Housewares is relieving the pressure of holiday shopping with the ease of “Holiday Bundles.”

How do we surprise and delight our customers? We sat down with Tom Wallace, Market VP here at Macy’s for the NY South/Connecticut district, to learn firsthand what it’s like to experience magic. 

What is the definition of the iconic, American department store in the 21st century? This month, the definition contains a new word: Apple.

My Stylist @ Macy’s has been successfully helping customers all over the country. Check out these exciting new videos that showcase how and why!

An eastern wind symbolically brings order … and for Macy’s, our prototype store at Easton Town Center in Columbus, OH, is bringing an order to what our future store will look like as it brings scores of new ideas to life. Easton was selected as it’s in America’s heartland, in a popular, new concept mall in a growing community. It’s a living preview of what’s to come!

Putting the customer first, accuracy and speed drive the work of the multi-faceted Omnichannel Fulfillment team.

Recycling paper and plastic, a new solar array, and a deep commitment to going green: See what makes the Macy’s Bowie, Maryland store stand out for sustainability.

Curated merchandise, food truck dining, mobile in-store technology, 3D-printed jewelry … and historic, wooden escalators. Welcome to Macy’s Herald Square as we know it today.

Ever wish you had a trusted advisor to help you discover your best look, the perfect gift or the latest accent for your home? You’re not alone.