At Macy’s Technology, we are committed to recruiting, retaining, and advancing more women in technical roles at every level. We will continue to empower and advocate for women in our company as well as the young girls in our local communities. With the number of women pursuing a career in technology increasing, we are diligent in closing the gender gap in technology-focused roles and providing our current colleagues all of the tools they need to excel as leaders in the tech industry.

Macy’s, Inc. celebrated Black History Month by embracing and expressing the diversity of black people and black culture. Celebrating diversity is an integral part of our culture as an organization and this month, Coast to Coast had the opportunity to connect with some our colleagues to share their thoughts on the importance of Black History Month, what black excellence means to them and the opportunities that lie ahead.

At Macy’s, giving back is part of our DNA as a culture. We understand the role we play within our communities to give back through donating, volunteering and customer round ups.

At Macy’s, we know that constant innovation is required to win in retail today. And that our customer has set the bar high for their shopping experience in our stores and online. That’s why we’re introducing Market by Macy’s, a new store format that features a discovery-led, immersive shopping experience with unique merchandise and a social space to shop, eat, drink and relax.

Since 2003, Macy’s and Make-A-Wish have teamed up to grant the wishes of critically ill children across the nation with our Believe letter-writing campaign.

Staying warm or even feeling equal to one’s peers requires confidence – and a new coat can help with that. Learn how Macy’s and Clothes4Souls partner to provide warmth, hope and dignity to those in need every winter.

The wonder of giving comes in many forms. At Macy’s, we’ve brought this to life, partnering with Make-A-Wish for our annual Believe campaign for the past 12 years to help make wishes come true across the country for children with critical illnesses. Meet our wish kid Brantley, whose wish was to go to Colorado to build a snowman and who loves airplanes. The surprise we delivered to him on Macy’s Wish Wednesday captured the hearts of all who were able to witness his joy. 

On Dec. 6, Macy’s celebrated National Believe Day and delivered one of the greatest gifts across the country – the gift of hope. This year was our most successful National Believe Day to date. We exceeded our goal and collected 1,348,107 letters in one day to raise $1 million for Make-A-Wish. That’s in addition to the $1 million we’ve committed for letters collected through December 24. Let’s look at the stories behind the grassroots efforts in our local stores, offices and communities that made the incredible gift of this day possible.

For the third year, our Macy’s Thanksgiving Day Parade Singing Christmas Tree float was comprised of more than 100 talented Macy’s and colleagues from across the nation. Hear from a few of our singers to learn more about their experience and what it means to be part of such an iconic event.

We ring in the holidays every year with inspiring traditions, bringing together communities and families from across America. And this year, we encouraged all of New York City to “Believe in the Wonder” at the unveiling of our new Macy’s Herald Square holiday windows.

Giving Tuesday is the international day of giving during the holiday season. This year, we’re giving back to the North Star Relief Fund.

The holidays are when Macy’s shines. In addition to all the great activity in our stores, we bring communities together with inspiring traditions that are deeply engrained in American culture, and for many, have been part of families for generations.

This year, Macy’s Partners in Time Colleague Giving and Volunteerism Program celebrates 30 years of Making Life Shine Brighter for our customers, colleagues and communities. 

The wonder of giving comes in many forms. For the 12^th year, Macy’s is partnering with Make-A-Wish for our annual Believe campaign, helping make wishes come true across the country for children with critical illnesses. Each story is different, but the goal is the same. Granting a wish can help these children build the hope and strength they need to fight harder and see the impossible become possible.

Macy’s Thanksgiving Day Parade is one of the nation’s most iconic holiday traditions. Each year, more than 3.5 million spectators attend the Parade in New York City, and over 50 million television viewers tune-in from home nationwide. We also have a large Macy’s team working behind the scenes to get our Parade to 34^th St. each year.   

As the country comes together to honor our veterans, we’d like to take a moment to salute the men and women of the U.S. Armed Forces who work tirelessly to defend and protect our freedom, and recognize those who are part of a military family.

This month Macy’s celebrated Diwali with our colleagues across the country. Embracing our diverse teams, we brought together friends and family from our local communities to join in on the energetic and colorful celebration with wonderful performances, food, activities, and more!

The Macy’s team came out in full force to celebrate Hispanic Heritage Month and the diverse Hispanic/Latinx cultures that are vital to our success. Check out some of the ways we celebrated with our colleagues, customers and communities!

On Friday, October 11, Macy’s, Inc. Chairman & CEO Jeff Gennette sat down with James Rhee, Chairman and CEO of Ashley Stewart, for a candid Can We Talk? session to discuss how a clear sense of purpose can guide how we embed diversity and inclusion into how we think, act, and operate.

This year, Macy’s colleagues from around the country honored the victims of 9/11 by giving back to their local communities.

Fall fashion is here, and in case you are wondering what items to make room for in your closet, we tapped our very own Macy’s Style Crew for their favorite fall looks. Get ready for bold, colorful fashion that walks on the wild side.

At Macy’s Backstage, our assortment is off price, on trend and arriving daily. And since the opening of our first location in 2015, we’ve expanded to more than 200 Macy’s stores.

Every year, we dedicate August to The Big Give Back, Macy’s, Inc.’s month-long movement to show up and Make Life Shine Brighter for our customers, colleagues and communities. Since the start of The Big Give Back on August 1, our colleagues have hosted celebrations for local seniors, planned carnivals for children, collected school supplies, transformed community centers and so much more. Here’s a look at some of the ways Macy’s, Inc. brought our values to life and gave back at our nationwide Give Back Days – coast to coast.

This month, we opened the doors to a brand new distribution center in Columbus, OH, to support logistics for Macy’s Backstage. Backstage offers fashion-loving customers another way to shop at their favorite Macy’s store by providing a store-within-store shopping experience with significant savings.

In partnership with Street Law, Macy’s Law Department colleagues introduce students to the wide variety of ways in which life interacts with the law.

Visit most libraries, and you can expect to check out a few books or a DVD. However at the Macy’s Artwork Library, our teams check out “artwork” – a fun animal print or a whimsical floral pattern that will dominate the next design on the Macy’s selling floor. We took a behind-the-scenes tour with the Artwork Library team to share the story of how this unique resource drives our business forward.

As part of our nationwide Pride + Joy campaign, Macy’s raised funds and awareness for The Trevor Project’s life-saving mission to end suicide for LGTBQ young people through a host of initiatives.

This July, we’re celebrating one year of colleagues helping colleagues through the North Star Relief Fund by sharing how it’s made a difference.

Calling all beauty mavens and fashionistas! As the destination for all things beauty, Macy’s is dedicated to bringing you curated social content to help you put your best face forward.

Whether she’s at home, on the go, or shopping at one of our stores, the Macy’s mobile app is at the core of our customer’s shopping journey, putting information, inspiration and convenience at her fingertips.

In celebration of Father’s Day (psst – it’s this Sunday, June 16), we talked to a few Macy’s colleagues about their most important role – being a dad!

The start of summer means all of the favorite activities we do when it’s warm weather – BBQs, picnics, beaches and vacations. Wondering what outfits to wear? Fortunately, Macy’s Fashion Office, our in-house fashion authority, already did the work to figure out the top trends and deliver industry insight.

In support of our colleagues, customers and communities, Macy’s annual Pride + Joy campaign will celebrate WorldPride 2019 and the 50th anniversary of the Stonewall uprising. The June campaign features special partnerships with The Trevor Project and NYC Pride, participation in Pride parades across the country, in-store special events, and exclusive Pride-themed merchandise.

Generations of Asian and Pacific Islander immigrants have made an indelible impact on American culture and history. This May, Macy’s celebrated their stories in stores nationwide.

Macy’s is committed to support the rebuilding of Puerto Rico. That’s why this May, in partnership with Reading Is Fundamental, Macy’s made over a library in a Ponce elementary school.

At Macy’s, finding “What’s New” and “What’s Next” is an important part of our North Star Strategy. We know that customers expect an experience when they walk into our stores – not only through great merchandise, but also through experiences that bring people together. One way we’re doing this is through the launch of our new narrative-driven, retail concept, STORY at Macy’s.

In partnership with TAPS, Macy’s MyStylists in Herald Square dressed a group of special young people who have lost a loved one to military service in preparation for job interviews.

This prom season, Macy’s partnered with Becca’s closet by donating prom dresses and then volunteering at their New York and Los Angeles chapters to help give girls the prom they deserve.

Mother’s Day is this Sunday, May 12, and Macy’s asked some of our awesome moms to share advice and give us insight into how motherhood has changed their perspective on fashion and business.

Diversity & Inclusion (D&I) is a priority for Macy’s, and critical to our growth and success. All Macy’s colleagues have been challenged to mindfully and intentionally integrate D&I into how we think, act, and operate. The company has become more strategic and thoughtful about how we’re approaching D&I, beginning with five identified focus areas; our customers, our colleagues, our suppliers, our community, and our marketing, and aligned KPIs for 2019 and beyond.

Macy’s is America’s store for life. We deliver quality fashion at affordable prices and have access to the best brands in fashion. Using both the art and science of merchandising, we deliver compelling products – localized for where you live, personalized for how you shop.

April is Earth Month, and Macy’s is celebrating in a few exciting ways – by bringing customers a special edition of The Market at Macy’s, providing a reusable bag, planting trees with Origins and going Beyond the Boardroom with Jeff Gennette.

For 73 years, Macy’s has welcomed spring with the annual Flower Show, showcasing millions of live flowers, plants, and trees from around the globe. This year, Journey to Paradisios is cleared for launch – and it’s out of this world! Through Sunday, April 7, the Flower Show transports spectators into a multi-dimensional world of space, adventure and discovery through flora and eccentrically landscaped gardens that celebrate the wonder and mystery of the planet Paradisios.

This February, Macy’s announced the appointment of Patti Ongman, Macy’s first female Chief Merchandising Officer. In the spirit of Women’s History Month, Coast to Coast sat down with Patti to learn more about her 33-year career journey with Macy’s, and hear what career advice she has for young professionals.

Interested in a behind-the-scenes look at how remarkable fashion comes to life at Macy’s? This spring, Macy’s teamed up with The New York Times’ T Brand Studio for an inside look at how trends are born.

Imagine being a high school student and launching a product line at Macy’s. Students from Novi High School in Michigan had this unique experience thanks to a partnership between the high school and The Market @ Macy’s.

February is American Heart Month. As a national supporter of Go Red for Women and a strong advocate for women’s health, Macy’s is sharing the stories of three colleagues whose battles with heart disease illustrate the importance of the great work of the American Heart Association.

February is American Heart Month. As a national supporter of Go Red for Women and a strong advocate for women’s health, Macy’s is sharing the stories of three colleagues whose battles with heart disease illustrate the importance of the great work of the American Heart Association.

Watch as Macy’s, Inc. Chairman & CEO Jeff Gennette goes behind-the-scenes of the The Market @ Macy’s.

February is American Heart Month. As a national supporter of Go Red for Women and a strong advocate for women’s health, Macy’s is sharing the stories of three colleagues whose battles with heart disease illustrate the importance of the great work of the American Heart Association.

For the second year in a row, Macy’s, Inc. colleagues spent Martin Luther King Jr. Day (Jan. 21) giving back.

In its debut year, the Macy’s Singing Christmas Tree was the second-most beloved float in all of the Parade, trailing close behind Santa. This year, we asked: How do you make something so impactful, even better?

“D&I is foundational to creating sustainable growth because it sets the tone for how we as Macy’s colleagues work together, treat each other and embrace the customer.” – Shawn Outler, EVP, Chief Diversity Officer, Macy’s, Inc.

At Macy’s, our recipe for success is simple. It’s having healthy brick and mortar, robust e-commerce and a great mobile experience that ties it all together. As the core of our business, this starts with creating a more vibrant and productive shopping destination in our stores. That’s why we’re using our unmatched product knowledge, curated assortments, service innovation and enhanced technology to redesign the brick and mortar shopping experience like never before.

A powerful story of family, as told by our Chief Legal Officer, Elisa Garcia.

Imagine skipping a cancer screening because you didn’t have enough money to fill your MetroCard, or missing a chemotherapy appointment because you couldn’t afford child care that week. Cancer affects everyone – but not everyone has access to cancer care. In partnership with Memorial Sloan Kettering Cancer Center, Macy’s and Ralph Lauren are working to change that.

Watch as Macy’s and Clothes4Souls distribute 35,000 brand new coats to those in need.

The holidays are when Macy’s shines brightest – literally. We celebrated Great Tree Lightings in communities around the country, including Chicago, Atlanta and San Francisco​.

The wonder of giving comes in many forms. Macy’s is partnering with Make-A-Wish for the annual Believe campaign for the 11^th year, making wishes come true across the country for children with critical illnesses. Our own colleagues are also among the more than 2.6 million people touched by the wishes granted by Macy’s. We’re sharing the special journey of one of this year’s wish kids and she comes from the Macy’s family. Meet Mia DiVenere and receive the gift of inspiration from her story.

This Giving Tuesday, the international day of giving around the holiday season, we will celebrate the way that we give back from the inside out – the North Star Relief Fund.

Clowning around is a lot tougher than it looks! That’s why our Macy’s Thanksgiving Day Parade clowns get a degree in it. As we gear up for the Parade, Coast to Coast steps behind the scenes at Clown U., the one-day training course for our Parade clowns. Let’s take a look at what a diploma requires in the life of a clown!

Holiday time in New York City is undeniably magical. It’s bright, festive and rich in traditions - many of them created by Macy’s. One of the traditions people look forward to every year is the Macy’s holiday window displays.

We are proud to be an integral part of the local communities we serve, and that includes being there to provide the perfect quinceañera dress.

This holiday season, Macy’s invited customers to give back by participating in The Big Give Back: Buy A Coat & We’ll Donate One program benefitting Clothes4Souls.

Winter is fast approaching, but we’re not quite ready to bundle up yet – we’re still obsessing over the amazing fall fashion trends that Macy’s unveiled earlier this season. Check out some of the things we did to help our customers to find their remarkable selves.

We’re catching up with our five General Business Managers (GBM) for a closer look at the progress they’re making and what lies ahead. Check out the first installment of a series with Mark Stocker, GBM, Men’s and Kid’s, for a look at what it’s like to lead across not one, but two different categories.

To celebrate Hispanic Heritage Month means celebrating our colleagues and customers, and that’s exactly what we did this Sept. 15 – Oct. 15.

Last month, retail executives and reporters from around the country flocked to New York City for Code Commerce, a conference showcasing technology and the future of retail, hosted by Recode. The event included in-depth interviews with the industry’s top leaders – including our very own Macy’s, Inc. Chairman and CEO Jeff Gennette and President Hal Lawton. They talked about the ways Macy’s is driving advanced retail technologies to power growth and serve our customers, now and in the future.

When it comes to building the teams behind the technology at Macy’s, we’re committed to finding the most talented people for the job – that’s why we recruit rising stars at The Grace Hopper Celebration of Women in Computing.

This June, Macy’s, Inc. welcomed a new Chief Technology Officer, Naveen Krishna. Coast to Coast caught up with Krishna to learn more about him and his plans to propel us into the next generation of the customer experience.

We’re excited to say that the Macy’s Style Crew has been a huge success for ambassadors and the business alike. Read more to find out why.

We’re constantly finding new ways to reach our customer. We love when our customers visit our stores, and we’ve even found a way to take the store to the customer. Introducing: the Macy’s Fashion Truck!

As part of The Big Give Back, colleagues across the nation participated in Give Back Days. Here’s a look at some of the ways we showed up for our communities this August.

We’re taking all the guess work out of designing your living space through virtual reality. Check out this episode of Beyond the Boardroom to learn more.

We teamed up with the Oprah Winfrey Network (OWN) to welcome Footnanny products into our stores.

We’re proud that the number of women in technology is increasing – but we can still Get Better Every Day.

This year, Macy’s is an official sponsor of the Hong Kong Dragon Boat Festival (HKDBF) in Queens, New York. On August 11 – 12, team “Macy’s Dragons” will paddle their way to victory during the largest multicultural festival of its kind in the United States.

At Macy’s, Inc., giving back is a core component of our culture. We strive to have a positive impact on the communities we serve and we’re committed to supporting the Las Vegas and Parkland, Florida communities as they continue on their journeys to recovery.

Macy’s iconic events are part of the fabric of American pop culture. We help create memories for families across the nation and take pride in being part of their traditions. This is true throughout the year, and especially on July 4th.

Macy’s hit the reset button on Instagram, turning @macys into a clean slate. Read the article to learn what happened next.

In times of need, the first question a Macy’s, Inc. colleague asks is: What can I do to help? This month, we’re answering that question with the introduction of the North Star Relief Fund.

Thoughts from our Chairman and CEO, Jeff Gennette, about our Macy’s Salutes Those Who Serve campaign, and how we can work together as a company to support America’s veterans.

What does it take to make Macy’s Fourth of July Fireworks happen? We spoke to one of the many people involved in planning the iconic event.

We’re highlighting an exciting improvement that will benefit many Growth50 stores – an enhanced fitting room experience that will make shopping at Macy’s stores brighter for our customers.

We’re on a journey to build and maintain customer relationships through a compelling, competitive loyalty program.

Every day, our Macy’s colleagues find new ways to make brighter moments for customers visiting our stores. Each of our stores has unique ways of doing so, and celebrating the ways it’s brought to life.

Who are the students “soaring” through Macy’s Herald Square flagship store as of late? The teenagers – 20 in total – are scholars from the prestigious Eagle Academy for Young Men in the Bronx, New York.

Each spring, our Parade team travels across the country surprising high school, college, and community-based marching bands with the exciting news that they’ve been selected to join the Macy’s Parade family.

This week, we announced that Macy’s has acquired STORY, a concept store in New York City.

Meet a few of the all-stars who are advancing Macy’s diversity and inclusion efforts and helping us all understand how we can “Get Better Every Day” when it comes to Diversity & Inclusion.

With so many choices and opinions in the beauty industry, how has Macy’s “Committed to Win” when it comes to Beauty?

Mother’s Day is coming up, and we’re helping customers (and colleagues!) Celebrate Mom.

School was in session at Macy’s! Our 6th annual Take Your Kids to Work Day was a huge hit.

Our commitment to a sustainable world drives how we do business. This Earth Week, we took a look at how our commitment is brought to life in our apparel supply chain.

This Earth Week, we are celebrating the collective power of our colleagues to make a difference for our planet. We spoke to a Macy’s colleague who is a master gardener to see how she’s making her mark.

We’ve heard the message: Think Globally, Act Locally. We know that it’s important to eat locally-sourced food – but why? In this article, the Progress Place chapter of GO GREEN lets us know.

This Earth Week, we’re asking ourselves – “How can we Get Better Every Day?”

Check out the photos you shared for Earth Week showing your creative, engaging and exciting ideas for how you’re adding more sustainable activity to your life.

Here’s a look at some of the ways we supported our network of local food banks, soup kitchens, and other organizations that directly impact our communities every day.

After a successful pilot, we’re officially launching Macy’s Style Crew – a network of Macy’s colleagues who act as brand ambassadors by curating and sharing shoppable videos that engage our customers

Creating and celebrating community is in our DNA. March hosts our annual Bag Hunger campaign – a month-long movement at Macy’s to show up in times of need and share joy.

We’re bringing you a preview of the 2018 Flower Show: Once Upon A Springtime before the story begins this Sunday, March 25.

This February, Macy’s celebrated Black History Month across the United States with A-list appearances, eye-opening panels, and important conversations. Read on to learn more about last month’s events.

In celebration of Women’s History Month, we asked the women of Human Resources – what is one piece of advice you wish to share with the women of Macy’s, Inc.?

Every season, our Fashion Office works around the clock to identify upcoming trends, brands, and designers. This spring was no different, leading Macy’s to a new and exciting collaboration with iconic designer Jill Stuart.

On Feb. 7, ONYX, our employee resource group aiming to empower black Associates, hosted a panel discussion featuring beauty industry leaders that explored black beauty and talked about next steps on the journey to inclusion.

February 16 marked the beginning of the “Year of the Dog,” and Macy’s is honoring the Lunar New Year through fashion, celebration, and service to our communities.

Earlier this month, Walker & Company’s Bevel was introduced to The Market @ Macy’s. We sat down with Walker & Company’s Founder and CEO Tristan Walker to learn more about Bevel and what to expect in The Market.

See how our customers can enjoy free electric vehicle charging stations at select Macy’s stores – and what’s on the horizon.

You’ve heard of pop-up shops, but never like this. This month, Macy’s launched a new pilot called The Market @ Macy’s – a unique collaboration opportunity that will welcome new brands to 10 of our stores for a limited time.

Macy’s own Karen Hill shares what American Heart Month means to her—from receiving a heart transplant to walking in this year’s Go Red For Women Red Dress Collection show presented by Macy’s.

This month’s Beyond the Boardroom with Jeff Gennette took us to Sherman Oaks, California, where we learned about Studio Services, an offering that helps dress your favorite TV characters in Macy’s fashion.

For large-scale organizations, composting can be a challenge. To minimize our environmental impact, Macy’s has revitalized a composting program in our Cincinnati corporate offices.

Coast to Coast sat down with Macy’s President Hal Lawton to learn more about his background, his passion for retail and technology, and his early impressions of Macy’s.

Macy’s, Inc. has partnered with the New York Urban League to create College Live which provides college-prep support to students of color.

Creating community is at the heart of Macy’s. Read how five Associates gave back in unique fashion and did some good in 2017.

Macy’s Associates in more than 30 cities came together to share holiday spirit with families staying at Ronald McDonald houses as their sick children receive treatment at nearby hospitals.

Our New York Go Green employee resource group explored textile recycling. See what they learned about giving fabric new life.

Our Associates help make our customers’ lives shine brighter each and every day, and that is never truer than during the holidays. As we finish out an incredible holiday season, Coast to Coast is shining a special spotlight on how we find and train our 87,000 seasonal Associates.

Macy’s has donated 35,000 new coats through our fifth annual “Buy a Coat & We’ll Donate One” campaign. Coast to Coast sits down with two of the Macy’s Associates who make this campaign come to life.

Macy’s stores around the country celebrated our long-standing tradition of welcoming the holiday season with festive holiday window displays. See displays from around the country, and experience the magic like hundreds of thousands of passersby were able to this holiday season.

The magic of the season is one of the great gifts our company gives to the country. We are thrilled to celebrate the 110th anniversary of the Great Tree Lighting, a tradition that so many generations have enjoyed in Chicago’s most beautiful flagship store.

Take a trip down the streets of Manhattan with a choir of Macy’s Associates atop the Singing Christmas Tree.

The American Heart Association has awarded Macy’s, Inc. its Gold Recognition for Workplace Health Achievement. This achievement, which is the highest recognition of its kind, is a reflection of our continued commitment to the health of our Associates and our communities, including through initiatives such as our national Know Your Numbers biometrics program and our weight loss and diabetes prevention programs.

Macy’s has been partnering with Make-A-Wish for 10 years to make holiday wishes come true for children with critical illnesses. This year, Coast to Coast takes you behind-the-scenes as some of our Associates share memories of making wishes come true.

This holiday season, Macy’s Marketing teams have constructed an advertising campaign that shows why our company shines brightest this time of year.

As Macy’s Associates, we can feel great pride about the Thanksgiving Day Parade. Since the historic first march in 1924, the Macy’s Thanksgiving Day Parade has been an epic celebration and a signature of our company brand. Every year, the parade captivates millions of viewers and makes unforgettable memories during the holiday season.

Finding new ways to recycle (and to reduce what we use in the first place) is an ongoing goal for many. It is a goal for us, too. Take a look at some of the ways Macy’s and Bloomingdale’s are recycling in our stores, distribution centers and central offices.

An important piece of our company’s North Star Strategy is keeping a keen focus on What’s New and What’s Next in our industry and at Macy’s. This element of our strategy means we are constantly thinking about opportunities to further develop our business and provide new and exciting shopping experiences.

We can’t wait for a special surprise in the 2017 Macy’s Thanksgiving Day Parade – the Macy’s Singing Christmas Tree Choir. We’re sharing the scoop and a video on the selection process and what we can look forward to on the big day as we get ready to celebrate Macy’s, our Associates and our customers in a really big way.

Telenova star and TV host Gaby Espino, shared tips, stories, and what being Hispanic American means to her with Associates and customers across the country – of course we covered all the action on Coast to Coast.

Hear from PRIDE members about what this group means to them and our company and find out what Associates did to celebrate Spirit Day.

Check out the list of holiday gifts curated by the Fashion Office, Macy’s in-house team of trend-forecasting experts. Every gift recommendation is personally approved by the head of our Fashion Office herself, Cassandra Jones.

The collaboration and agility required from different teams across the company and across the country to re-invent the Star Rewards loyalty program is a phenomenal story. The Beyond the Boardroom episode gave a look at a few of these teams, and now Coast to Coast is shining a spotlight on another side of the story – the amazing work done by our product development and technology teams.

October is Breast Cancer Awareness Month; it’s a cause near and dear to the heart of our company. Read on to learn more about the efforts Macy’s and our Associates are putting forth to fight breast cancer, and the story of how one special necklace is making a difference in the search for a cure.

In this month’s Beyond the Boardroom with Jeff Gennette, we went behind the scenes to unveil a key part of our business that often goes unseen, but is the bedrock of how we get things done – our Logistics and Operations distribution centers.

Every year, women in technology from all over the world meet at the Grace Hopper Celebration (GHC), the world’s largest gathering of women in computing. Learn about Macy’s connection to this event and hear from women at Macy’s about its impact on them.

We’re excited to shine the spotlight on the latest collection created for Macy’s, Anna Sui x INC. Take a look at the captivating collection as well as the story behind it – what inspires designer Anna Sui, why she’s excited to partner with Macy’s and her favorite picks from INC’s fall collection. Getting ready has never been more fun.

Saddle up and show your support from Sept. 27 – Oct. 2. Join Macy’s in the fight against breast cancer as we partner with Ralph Lauren’s Pink Pony Campaign.

A connection to our local communities is at the core of who we are at Macy’s, Inc. So when Hurricane Harvey slammed into Southeast communities in Texas and Louisiana causing widespread destruction, we weren’t surprised when Associates immediately stepped up to ask what they could do to help.

We’re celebrating New York Fashion Week in a greener way. See the fashion brands at Macy’s and Bloomingdale’s that support sustainability.

Have you ever wondered what it’s like to sit in the front row of fashion? Well now you can. Check out the newly launched Macy’s Presents: The Edit. Our Fashion Directors dish on the hottest trends, exclusive designer collaborations only at Macy’s and more…

Giving back is always in fashion at Macy’s. This summer, nearly a thousand Macy’s, Inc. Associates nationwide united to make a difference in their local communities. To all our Associates who gave back, thank you. Prepare to be inspired by these photos and stories!

Over the decades, the inspiring spirt of the Macy’s Thanksgiving Day Parade has kept us warm throughout chilly November. This year, Macy’s has planned a big surprise for the first time in parade history.

Learn how our colleagues helped Green Bronx Machine students harvest produce in their garden for another good cause.

Read stories from your fellow Macy’s, Inc. Associates about what the United Way campaign means to them and how it has impacted their own lives and their communities. Get inspired and find out how these individuals championed for change.

We’re taking another tour hosted by our CEO in the new video series Beyond the Boardroom with Jeff Gennette. Learn the secrets of success as we step into the Women’s Shoes department at Macy’s Herald Square.

Coast to Coast is excited to follow Jeff as he goes beyond the boardroom to talk with Associates about our North Star Strategy and how we are working together to drive our business forward. This episode, we’re diving into the exciting, complex and changing world of cosmetics and beauty!

The longevity of partnerships with many of America’s great brands is a true source of strength for Macy’s. Step behind the scenes with Coast to Coast at the annual Macy’s Brand Partner Day and celebrate the spirit of collaboration with us. It’s this spirit of partnership that informs our success creating the best products, assortments and experiences for our customers.

Thoughts from our President and CEO, Jeff Gennette, about our annual Got Your 6 campaign, and how we can work together as a company to support America’s veterans.

Our CEO, Jeff Gennette, hit the road again on the second leg of a Town Hall tour that took him around the country. See what Jeff did at each stop and take a “tour” of your own with our Coast to Coast photo gallery of Jeff’s trip!

Looking forward to that outdoor summer party? Or maybe you’re wondering what to wear on your next weekend trip. Cynthia Rowley had summer fun on her mind when she designed her latest collection, exclusive at Macy’s for a limited time. CR by Cynthia Rowley just hit Macy’s stores in May, and you won’t want to miss the excitement.

Our commitment to a sustainable world reaches beyond last season’s trends. We’re putting an everlasting green footprint on the runway. Let’s follow the thread to learn more about Eileen Fisher clothing.

See how Macy’s colleagues teamed up with the Cincinnati Reds and Cohen Recycling in a 3-day electronics recycling drive.

You’ve been finding gifts for mom your entire life, so what is the special present this year that will surprise and delight her? You’re in luck. Macy’s Fashion Office’s senior vice president shares her top picks for Mother’s Day gifts this year.

The future of fashion took center stage as the University of Cincinnati DAAP (College of Design, Architecture, Art & Planning) presented its annual fashion design show on April 28. Macy’s has served as the show’s presenting sponsor for 12 years.

During our Fashion Pass campaign, Macy’s will team up with the Y-USA to send 10,000 kids to summer camp. Learn how this partnership will help children across the country create camp memories and read an exclusive interview.

Macy’s Metro Center store in Washington, D.C. took on a decidedly international flair on April 26 for a special VIP celebration honoring ambassadors and diplomats on the 10th anniversary of Passport DC and the Around the World Embassy Tour.

What this Macy’s team is doing to give back will inspire you. Read our employee giveback testimonial from Macy’s director of Visual Production, Tracy Swan, and why her journey is one of a kind.

We displayed our commitment to sustainability in a special way during Earth Week 2017 by hosting dedication events for our solar technology installations. Our high-efficiency solar panels create energy from unused roof areas.

Our commitment to creating a more sustainable environment is reflected in the inspiring work of our Go Green Employee Resource Groups (ERGs). From coast to coast, here’s what you did to make Earth Week 2017 just a little more green.

Macy’s Flower Show has been an iconic tradition for the past 70 years. We went behind-the-scenes in an interview to find out what made this show different from year’s past. If you didn’t catch the flowers in person, or if you want to see the show again, the flowers are still blooming ... in our Coast to Coast photo gallery of this spectacular show-stopper.

Macy’s and fashion go hand-in-hand. We are constantly in the media for fashion partnerships, new collections, and the iconic brands we make available to our customers. But this time, we are writing about the bold, innovative changes to company fashion that involves our Associates.

As the CEO baton is officially passed to Macy’s veteran Jeff Gennette, the new CEO of Macy’s, Inc., let’s spotlight some of the amazing moments with Mr. Lundgren through the years.

The energy of our company was undeniable as Macy’s kicked off its annual Big Meeting on March 23, 2017. The meeting was particularly momentous as it opened with executive chairman and former CEO, Terry Lundgren, closed with new CEO and president, Jeff Gennette, and revealed the new brand purpose and corporate strategy.

From paper, cardboard and drywall to lighting, metal and concrete, see what’s getting recycled at our green construction sites.

Macy’s is partnering with TLC’s Say Yes to the Prom to empower high school students for success, starting by finding the perfect dress!

We’re reaching to the heart of what the Macy’s brand means, and that includes our commitment to our Brand Purpose to Make Life Shine Brighter. We’ve created this inspiration board so you can read and share stories, and get inspired from your coworkers and teammates at Macy’s from coast to coast.

Who are Fortune’s top 50 most powerful Latinas leading corporate America today? We’re incredibly proud to announce that three of them are here with us at Macy’s. Let’s congratulate them.

“We put a lot of effort into upgrading the Macy’s app to give our customers the best possible shopping experience whether online or in our stores. It’s exciting to see the way users are responding to those changes, and it’s to the credit of the extremely talented people in our technology teams who lead us ahead of the industry in this area.” – RB Harrison, chief omnichannel officer

Macy’s commitment to its diverse employees and customers extends far beyond what you see on the selling floor. Learn why we’re recognized as one of America’s Top Corporations for Women’s Business Enterprises.

Bag Hunger has been a symbol of our commitment to localized involvement in the communities where we live and work for 20 years. Employees across the country contribute food, money and their time to food pantries and soup kitchens. This year, we are celebrating our milestone anniversary by giving our customers the chance to give back with us through the “Make Good Cents” Campaign.

We’re kicking off Women’s History Month at Macy’s, Inc. by spotlighting one of our company’s newest female executives, an accomplished leader with an impressive resume who also happens to be a passionate supporter of women’s issues. Meet Cheryl Heinonen, executive vice president of corporate communications, and proud advocate for women and working families.

Macy’s brought a heartfelt message to the runway during New York Fashion Week. See all the action from our recap of Go Red For Women Red Dress Collection 2017 Fashion Show presented by Macy’s.

You’re invited. It’s elegant. It’s exclusive. It’s YYigal and it’s only at Macy’s.

This is the month dedicated to celebrating centuries of African American contribution to society. During Black History Month this February, Macy’s is hosting a series of events celebrating the influence of black culture on America, and you won’t want to miss out.

It has grown tremendously through the years, from a small group to hundreds of national members. To date, ONYX has successfully fostered both personalized conversations and broader, cultural emphasis on diversity and inclusion in the workplace. ONYX already shines, but for Black History Month Coast to Coast is aiming the spotlight on this truly transformational group.

Want to share the love with your family, friends or special someone on Feb. 14? Forget about that box of candy – whip up a homemade, decadent dessert for a sweet way to say “I love you.”

Heart disease and stroke cause one in three deaths among women each year. Fortunately, we can change that statistic because 80 percent of cardiac and stroke events may be prevented with education and action.

Macy’s popular activewear line Ideology now features menswear with ID Ideology. This year is about reaching your full potential with maximum performance clothing.

Last fall, Macy’s began searching for associates in the New York area who had been impacted by heart disease, either personally or through someone close to them. Read on to meet the women chosen to be the heart of this year’s Go Red For Women campaign.

UGG has come to Macy’s and you won’t believe the surprising products rolling out for warmer weather months … shoes for every season. Let’s take a trip “beyond the boot” with UGG.

“I will never forget that first class, I realized that what we were doing here was much bigger than building a business. It was reshaping people’s lives.”

The New Year is prime time for evaluating your goals and mapping out a plan to achieve them. While career development is something to think about year-round, January’s fresh start gives us the opportunity to stop and think about ways to maximize our individual potential.

We’re not sure about you, but we may have overindulged in all of that delicious, warm, comfort food from Thanksgiving and holiday parties. 2017 is here and your favorite chefs from Macy’s Culinary Council are back to share more inspiring recipes – but this time, it’s all about healthy living and clean eating for the New Year.

The Magic of Giving is essential to how Macy’s makes not only the holiday season, but the entire year special. Our employees truly reach the heart of what it means to give back to the community. Thank you for exemplifying how volunteerism is an important part of Macy’s culture.

It’s time to kick off that healthy start to your new year. You’re ready to hit the gym – but what will you wear? Creative Director, Paige Connell from Macy’s Fashion Office gives us the freshest trends in activewear for 2017.

Macy’s celebrated National Believe Day on Dec. 9 by again partnering with Make-A-Wish to grant “Wishes Across America” for children with life-threatening medical conditions. Experience some of the magic through these photos of wishes granted on National Believe Day.

Developing a plan is one thing. Delivering real-world results is another. From cutting our energy consumption to decreasing waste sent to landfills, we are making an impact. Find out how.

What’s hot this winter? Are you up-to-date on the latest trends for the cold weather months? 

Macy’s launched its ninth annual Believe campaign earlier this month with special events across the country. Enjoy photos from a few Believe launch events and get inspired to write your own letter to Santa!

Macy’s has always believed in Santa. That’s why we’ve launched the Santa Project, a nationwide movement to fill the internet with the spirit of believing.

Traditionally, gifting is one of the top contributors of holiday stress, as we anticipate a marathon of gift-buying and present-wrapping. It’s easy to feel overwhelmed. Not so at Macy’s! This year, Macy’s Housewares is relieving the pressure of holiday shopping with the ease of “Holiday Bundles.”

In celebration of the 90th Macy’s Thanksgiving Day Parade, Coast to Coast asked you to share what the Parade means to you – and wow, you certainly did! So, grab a tissue, and enjoy these very special Parade stories from your friends and co-workers.

When thinking about sustainability, you might think about conserving energy, recycling paper and plastic, or even buying organic and local food. The fashion industry is making strides in becoming more eco-friendly. But what exactly is sustainable apparel?

Emojis, Snapchats and Apps, Oh My! The countdown to the Macy’s Thanksgiving Day Parade is on! Are you ready? Whether you’re watching from home or live along the parade route, here’s how you can fully immerse yourself in Parade action this year. With live coverage and behind-the-scenes looks at the inflation of the balloons, dance rehearsals, performances, floats, and more, we’ve got you covered. Also, share your Parade excitement with Macy’s Parade apps, emojis, and a vote for Macy’s in a BIG contest!

Three members of Macy’s Culinary Council – Rick Bayless, Marc Forgione and Marcus Samuelsson – share recipes that feature a favorite fall flavor.

This year, Macy’s celebrates our biggest milestone in total giving to Make-A-Wish, a nonprofit organization that grants the wishes of children with life-threatening medical conditions. 

Since the start of 2016, Macy’s has added three new members to the Executive Management Team. These additions to our senior leadership bring a distinctive combination of experience and passion for our brand. Coast to Coast sat down with Elisa Garcia, Richard Lennox and Justin MacFarlane to learn more about their career paths, their roles at Macy’s, and what they aim to accomplish.

Breast cancer is the second leading cause of death in women, after lung cancer. Early detection can save your life. 

Macy’s invited associates and customers to join the fight against breast cancer in October with an inspirational and fashionable campaign that puts the focus on a disease that affects women and those who love them.

Bloomingdale’s Continued Their Support for Long-standing Partners in the Cause

Developing a plan is one thing. Delivering real-world results is another. And delivering results is exactly what Macy’s has done and continues to do in our commitment to sustainability.

Coast to Coast asked Dustin Jones, general manager of Macy’s China, to give us a peek at what day-to-day life is like working to expand our brand internationally in Hong Kong.

How do we surprise and delight our customers? We sat down with Tom Wallace, Market VP here at Macy’s for the NY South/Connecticut district, to learn firsthand what it’s like to experience magic. 

What is the definition of the iconic, American department store in the 21st century? This month, the definition contains a new word: Apple.

The fall season conjures images of cozy nights in front of the fire, afternoons baking in the kitchen and rich, warm colors everywhere throughout the home. Check out the fall home trends that will make your home warm and welcoming.

This is a busy fall for Justin Timberlake, who announced the re-launch of William Rast, his clothing brand with business partner Trace Ayala. “It’s gotta be a little bit country and it’s gotta be a little bit rock ‘n’ roll…” says Justin. Find out why and discover the roots that inspired Justin’s fashion brand in this behind-the-scenes interview.

Warm your heart while you warm yourself. From Tuesday, Oct. 25 through Sunday, Oct. 30, for every coat purchased at Macy’s stores and on macys.com, one brand new coat will be donated for those in need.

There’s a special place in our hearts for our Macy’s Thanksgiving Day Parade. This year, we celebrate the 90th anniversary – it is a beloved part of holiday celebrations across the country and around the world. Now, we want to hear about how the Parade is part of your Thanksgiving Day celebrations.

Macy’s prides itself on hiring and retaining a diverse workforce, filled with talent from unique backgrounds that make our company what it is, which is why we’re excited to share that Macys.com was named a 2016 Top 25 Company for Women Technologists. 

Kors Week is returning to Macy’s Oct. 9-16 and is even bigger than the event of years past. Get ready for new products, in-store fashion events, shopping parties, trunk shows, and a new addition of men’s merchandise. Macy’s celebration of the Michael Kors power brand promises exciting additions this year.

At Macy’s, we love our private brands. Each brand holds its own style narrative, and the social media pages articulate these unique stories, in addition to showcasing the hottest fashion trends and celebrity guests. This fall, stay up-to-date and set the trend – make sure you’re following Macy’s private brands on Instagram and Facebook.

Every September, New York City kicks off Fashion Week before it heads around the world to London, Milan and Paris. The weather is starting to cool down with the season change, but it won’t be long until you can starting sporting the looks that were spotted at the S/S 2017 shows.

With computer science and technology at the center of day-to-day life, Macys.com found an ideal way to give back with an “Hour of Code.”

Earlier this month, Coast to Coast invited you to Take A Front Row Seat to the second annual Macy’s Presents Fashion’s Front Row. If you weren’t able to attend the event, missed the broadcast on E!, or just want to re-live the whole thing again, we’ve got you covered.

My Stylist @ Macy’s has been successfully helping customers all over the country. Check out these exciting new videos that showcase how and why!

For the aptly named “Iris Meets I.N.C” campaign, I.N.C teamed up with legendary fashion icon Iris Apfel to develop a collection of “must-have” clothing and jewelry centered around this fall’s mod trend.

Macy’s is piloting an innovative mobile tool to help customers use their mobile devices to engage one-on-with in store: “Macy’s On Call”, powered by IBM’s Watson AI will be rolling out to 10 test locations nationwide, including a Spanish language version.

We asked you to stand with us, and you responded in force.

In mid-June, Macy’s, Inc. announced that Terry Lundgren will transition his CEO position to Jeff Gennette in the first quarter of 2017. At that time, Lundgren will continue as executive chairman and work side-by-side with Gennette, named as president and CEO.

Macy’s provides fans with an exclusive inside view into the fashion frenzy of Fashion Week for fans everywhere, once again kicking off New York Fashion Week with an event that makes the high-fashion runway accessible to all.

We know our employee base is rich with fashion-forward associates who are passionate about products from Macy’s, Bloomingdale’s and Bluemercury. Here, we’re recognizing our in-house savvy shoppers by featuring curated articles with their must-haves.

An eastern wind symbolically brings order … and for Macy’s, our prototype store at Easton Town Center in Columbus, OH, is bringing an order to what our future store will look like as it brings scores of new ideas to life. Easton was selected as it’s in America’s heartland, in a popular, new concept mall in a growing community. It’s a living preview of what’s to come!

Providing a 360-degree omni view of customers, the new OmniClient application gives associates a tremendous tool to build quality client relationships and directly drive their business.

Putting the customer first, accuracy and speed drive the work of the multi-faceted Omnichannel Fulfillment team.

Convenience Care. Health Savings Accounts. Generic drugs. These have become familiar terms to Macy’s and Bloomingdale’s associates since the company began offering consumer-directed health plans last year.

Macy’s employee volunteerism program, Partners in Time, is 26 years old, but not one single year has been as transparent as 2016, thanks to Yammer!

Macy’s, Inc. organized a Sustainability in Retail panel, bringing together retail and apparel manufacturing industry leaders. Discover some of the tough sustainability challenges the group discussed.

Recycling paper and plastic, a new solar array, and a deep commitment to going green: See what makes the Macy’s Bowie, Maryland store stand out for sustainability.

Last week, Fortune Magazine featured Macy’s “All Things Weddings” initiative and spoke to the great work we are doing to expand our wedding business beyond our traditional gift registry offerings. Led by Shawn Outler, SVP/Lease/Pricing/Multicultural Initiatives, this initiative is part of a larger effort to engage and build ongoing loyalty among the Macy’s millennial customer.

Learn about the renovation to create a green roof at our corporate headquarters in Cincinnati. You might be surprised by its benefits.

Macy’s was named the department store of the year in the Harris Poll’s 28th annual EquiTrend Brand Equity Index, which recognizes the strongest brands based on consumer response.

Go. Let Go. Be Courageous. The cultural shift that we all must embrace to move us forward. Key tactics in being courageous are valuing differences, speaking up – candidly – and not being afraid of new ideas.

John Harper, Macy’s President/Stores Operations, shared a terrific example which illustrates how Macy’s is making magic connections and deepening customer loyalty (a pillar of M.O.M. 2.0) by exhibiting a Go. mentality. Coast to Coast is taking the opportunity to “let go” by having the congratulatory emails tell the story.

The Thalía Sodi collection continues to be successful for Macy’s each season. In March 2016, Macy’s and Thalía celebrated the one-year anniversary of the collection’s launch at the Herald Square store in New York City. Thalía and Macy’s Chairman Terry Lundgren came together to salute her namesake line, joined by a very enthusiastic crowd of supporters.

You and our customers can get fit with Fitbit and keep track of every activity of your life. Macy’s stores and macys.com have a wide selection of Fitbit fitness trackers that will help people of all fitness levels to reach their goals!

Entrepreneur and inventor Joy Mangano forever changed home cleaning by imagining and solving life’s little, everyday problems. With Mangano’s innovative housework hacks such as the Miracle Mop, Huggable Hangers and Joy’s personal favorite (and ours!), the My Little Steamer – cleaning up has never been smarter, more efficient or stylish.

Macy’s Credit and Customer Services (MCCS) was honored with the Fit-Friendly Worksite Gold Award from the American Heart Association/American Stroke Association for its culture of well-being. MCCS has an on-site health coach, HIGI blood pressure machines, a walking club, ongoing employee resource group activities, and the list goes on and on!

Macy’s Thanksgiving Day Parade Executive Producer, Amy Kule, made a special birthday wish come true for a young student.

Macy’s and Bloomingdale’s customers celebrated their good fortune at Lunar New Year celebrations in select stores.

It may be the biggest social event of the year for high school students across the country, and prom season means big business for Macy’s.

Macy’s Satellite Network produces a monthly broadcast for stores, “Shop Talk,” hosted by Jeff Kantor, Macy’s chief stores officer. Recently, Tim Baxter, Macy’s chief merchandising officer, stopped by to give an update on Macy’s partnerships in 2016. Check it out!

Each year in the New York City and Cincinnati central offices, Terry Lundgren, Macy’s chairman and CEO, convenes a “Breakfast Club” of cross-functional Millennial executives to share ideas. Breakfast Club networking events launched in New York City nearly 10 years ago and have included Live Healthy sports challenges; recently, they took on a Give Back element.

Through the Partners in Time annual Bag Hunger initiative, teams across the country came together this spring to feed children in need this summer, a time when school-based meals are not available and food pantry supplies run low.

Cincinnati is home to a vibrant arts community that makes the city a great place to live and work. That’s why associates in the Cincinnati Central Office heeded the invitation to “come out to play” in support of more than 100 arts and community organizations during its annual ArtsWave campaign earlier this year. ArtsWave is the largest united arts fund in the country.

Macy’s and Bloomingdale’s have created or embraced long-standing holiday traditions throughout the country. For example, thousands of New York natives and out-of-town shoppers crowd the sidewalks of New York City each year to enjoy the spectacular holiday window displays. See what Macy’s and Bloomingdale’s have in store for this season in cities nationwide.

Curated merchandise, food truck dining, mobile in-store technology, 3D-printed jewelry … and historic, wooden escalators. Welcome to Macy’s Herald Square as we know it today.

Not all stars are in the heavens. See who’s been visiting Macy’s.

Fresh from Macy’s Idea Lab in San Francisco is “m” – the macys.com sandbox site, where big ideas are in test on a small stage. With m, Macy’s teams have freedom to innovate without fear of significant impact to the business on the main site.

Macy’s is converting Pinterest fans to Macy’s customers through new buyable pins introduced in July. The Pinterest audience is highly engaged, using the platform as a planning tool for home remodels, weddings, vacations and more. Fans are inspired by others’ pins, curating ideas as they create “boards” of images they like.

As the seasons change, we look at our homes with new eyes. It’s prime time for Macy’s Home Store, a business that we’ve newly reinvented and reinvigorated. To learn the secrets of our success, IN Fashion spoke with Macy’s experts about our multi-faceted strategy, a collaboration with merchants, Private Brands, Store Planning, Architecture, Construction and Engineering (SPACE), capital finance, facilities partners, merchandise planning and regional/district teams.

Premier makeup artist and style icon Angel Merino was one of two “los influyentes” (influencers) who helped Macy’s commemorate Hispanic Heritage Month by celebrating Latino culture and accomplishments. Merino joined actor Mario Lopez at Macy’s events this fall. Read on for his thoughts on beauty trends and essentials for your cosmetics bag.

Now Macy’s store associates will benefit from an advanced tool to help them meet customer expectations with increased product knowledge.

Many generations have entered Macy’s doors through the years. Whether they are young Millennials, established Generation Xers or Baby Boomers with 30+ years of career experience, our employees collaborate and work together as part of Macy’s family, leveraging the strength of their varying perspectives. To learn more, Coast to Coast asked representatives from these three cohorts about their careers at Macy’s and what keeps them motivated.

For most of us, making a purchase is as easy as swiping a credit card. As of fall 2015, more consumers across the country will trade swiping for inserting as EMV, a global technical payment standard for credit cards, takes effect.

Private Brands is an integral part of Macy’s growth strategy, especially in today’s Omni world where exclusive brands are a key competitive advantage,” said Molly Langenstein, chief private brands officer. “The company sees the importance of our teams as true strategic partners.

Ever wish you had a trusted advisor to help you discover your best look, the perfect gift or the latest accent for your home? You’re not alone.

It cannot be overstated – fashion exclusivity is key to Macy’s success. A crucial way our assortment is differentiated in the minds of our customers is through Macy’s private brands, available only in our stores and on macys.com.

Macy’s fourth Fashion Incubator will take up residence in Macy’s Metro Center in Washington, D.C., with a year-long program beginning in June. As with the fashion incubators housed in Macy’s State Street (Chicago), Union Square (San Francisco) and Center City (Philadelphia), the Metro Center program will provide six locally- based designers-in-residence with a dedicated workspace and support through mentoring and courses focused on helping them build their design business.