Staying warm or even feeling equal to one’s peers requires confidence – and a new coat can help with that. Learn how Macy’s and Clothes4Souls partner to provide warmth, hope and dignity to those in need every winter.
The wonder of giving comes in many forms. At Macy’s, we’ve brought this to life, partnering with Make-A-Wish for our annual Believe campaign for the past 12 years to help make wishes come true across the country for children with critical illnesses. Meet our wish kid Brantley, whose wish was to go to Colorado to build a snowman and who loves airplanes. The surprise we delivered to him on Macy’s Wish Wednesday captured the hearts of all who were able to witness his joy.
On Dec. 6, Macy’s celebrated National Believe Day and delivered one of the greatest gifts across the country – the gift of hope. This year was our most successful National Believe Day to date. We exceeded our goal and collected 1,348,107 letters in one day to raise $1 million for Make-A-Wish. That’s in addition to the $1 million we’ve committed for letters collected through December 24. Let’s look at the stories behind the grassroots efforts in our local stores, offices and communities that made the incredible gift of this day possible.
For the third year, our Macy’s Thanksgiving Day Parade Singing Christmas Tree float was comprised of more than 100 talented Macy’s and colleagues from across the nation. Hear from a few of our singers to learn more about their experience and what it means to be part of such an iconic event.
We ring in the holidays every year with inspiring traditions, bringing together communities and families from across America. And this year, we encouraged all of New York City to “Believe in the Wonder” at the unveiling of our new Macy’s Herald Square holiday windows.
The holidays are when Macy’s shines. In addition to all the great activity in our stores, we bring communities together with inspiring traditions that are deeply engrained in American culture, and for many, have been part of families for generations.
The wonder of giving comes in many forms. For the 12th year, Macy’s is partnering with Make-A-Wish for our annual Believe campaign, helping make wishes come true across the country for children with critical illnesses. Each story is different, but the goal is the same. Granting a wish can help these children build the hope and strength they need to fight harder and see the impossible become possible.
Macy’s Thanksgiving Day Parade is one of the nation’s most iconic holiday traditions. Each year, more than 3.5 million spectators attend the Parade in New York City, and over 50 million television viewers tune-in from home nationwide. We also have a large Macy’s team working behind the scenes to get our Parade to 34th St. each year.
This month Macy’s celebrated Diwali with our colleagues across the country. Embracing our diverse teams, we brought together friends and family from our local communities to join in on the energetic and colorful celebration with wonderful performances, food, activities, and more!
In its debut year, the Macy’s Singing Christmas Tree was the second-most beloved float in all of the Parade, trailing close behind Santa. This year, we asked: How do you make something so impactful, even better?
The holidays are when Macy’s shines brightest – literally. We celebrated Great Tree Lightings in communities around the country, including Chicago, Atlanta and San Francisco.
The wonder of giving comes in many forms. Macy’s is partnering with Make-A-Wish for the annual Believe campaign for the 11th year, making wishes come true across the country for children with critical illnesses. Our own colleagues are also among the more than 2.6 million people touched by the wishes granted by Macy’s. We’re sharing the special journey of one of this year’s wish kids and she comes from the Macy’s family. Meet Mia DiVenere and receive the gift of inspiration from her story.
Clowning around is a lot tougher than it looks! That’s why our Macy’s Thanksgiving Day Parade clowns get a degree in it. As we gear up for the Parade, Coast to Coast steps behind the scenes at Clown U., the one-day training course for our Parade clowns. Let’s take a look at what a diploma requires in the life of a clown!
Holiday time in New York City is undeniably magical. It’s bright, festive and rich in traditions - many of them created by Macy’s. One of the traditions people look forward to every year is the Macy’s holiday window displays.
This holiday season, Macy’s invited customers to give back by participating in The Big Give Back: Buy A Coat & We’ll Donate One program benefitting Clothes4Souls.
What does it take to make Macy’s Fourth of July Fireworks happen? We spoke to one of the many people involved in planning the iconic event.
Each spring, our Parade team travels across the country surprising high school, college, and community-based marching bands with the exciting news that they’ve been selected to join the Macy’s Parade family.
Mother’s Day is coming up, and we’re helping customers (and colleagues!) Celebrate Mom.
February 16 marked the beginning of the “Year of the Dog,” and Macy’s is honoring the Lunar New Year through fashion, celebration, and service to our communities.
Valentine’s Day is approaching fast, and Macy’s Fashion Office is here to take the stress out of knowing what to get for the people you love most.
Macy’s Associates in more than 30 cities came together to share holiday spirit with families staying at Ronald McDonald houses as their sick children receive treatment at nearby hospitals.
Macy’s stores around the country celebrated our long-standing tradition of welcoming the holiday season with festive holiday window displays. See displays from around the country, and experience the magic like hundreds of thousands of passersby were able to this holiday season.
The magic of the season is one of the great gifts our company gives to the country. We are thrilled to celebrate the 110th anniversary of the Great Tree Lighting, a tradition that so many generations have enjoyed in Chicago’s most beautiful flagship store.
Take a trip down the streets of Manhattan with a choir of Macy’s Associates atop the Singing Christmas Tree.
Macy’s has been partnering with Make-A-Wish for 10 years to make holiday wishes come true for children with critical illnesses. This year, Coast to Coast takes you behind-the-scenes as some of our Associates share memories of making wishes come true.
This holiday season, Macy’s Marketing teams have constructed an advertising campaign that shows why our company shines brightest this time of year.
As Macy’s Associates, we can feel great pride about the Thanksgiving Day Parade. Since the historic first march in 1924, the Macy’s Thanksgiving Day Parade has been an epic celebration and a signature of our company brand. Every year, the parade captivates millions of viewers and makes unforgettable memories during the holiday season.
We can’t wait for a special surprise in the 2017 Macy’s Thanksgiving Day Parade – the Macy’s Singing Christmas Tree Choir. We’re sharing the scoop and a video on the selection process and what we can look forward to on the big day as we get ready to celebrate Macy’s, our Associates and our customers in a really big way.
Check out the list of holiday gifts curated by the Fashion Office, Macy’s in-house team of trend-forecasting experts. Every gift recommendation is personally approved by the head of our Fashion Office herself, Cassandra Jones.
Over the decades, the inspiring spirt of the Macy’s Thanksgiving Day Parade has kept us warm throughout chilly November. This year, Macy’s has planned a big surprise for the first time in parade history.
You’ve been finding gifts for mom your entire life, so what is the special present this year that will surprise and delight her? You’re in luck. Macy’s Fashion Office’s senior vice president shares her top picks for Mother’s Day gifts this year.
This is the month dedicated to celebrating centuries of African American contribution to society. During Black History Month this February, Macy’s is hosting a series of events celebrating the influence of black culture on America, and you won’t want to miss out.
Want to share the love with your family, friends or special someone on Feb. 14? Forget about that box of candy – whip up a homemade, decadent dessert for a sweet way to say “I love you.”
Macy’s celebrated National Believe Day on Dec. 9 by again partnering with Make-A-Wish to grant “Wishes Across America” for children with life-threatening medical conditions. Experience some of the magic through these photos of wishes granted on National Believe Day.
Decorating is an exciting and joyous task on the holiday to-do list, but then Jan. 2 rolls around. When it’s time to take everything down, not only is it a bit of a downer, but for most people, it’s not very sustainable.
Macy’s launched its ninth annual Believe campaign earlier this month with special events across the country. Enjoy photos from a few Believe launch events and get inspired to write your own letter to Santa!
Now that prime giving season is here, our customers – and you – are shopping stores and sites much more often. Check out these tips to make this time merrier and safer for you, our company, and Macy’s and Bloomingdale’s customers.
Macy’s has always believed in Santa. That’s why we’ve launched the Santa Project, a nationwide movement to fill the internet with the spirit of believing.
In celebration of the 90th Macy’s Thanksgiving Day Parade, Coast to Coast asked you to share what the Parade means to you – and wow, you certainly did! So, grab a tissue, and enjoy these very special Parade stories from your friends and co-workers.
Emojis, Snapchats and Apps, Oh My! The countdown to the Macy’s Thanksgiving Day Parade is on! Are you ready? Whether you’re watching from home or live along the parade route, here’s how you can fully immerse yourself in Parade action this year. With live coverage and behind-the-scenes looks at the inflation of the balloons, dance rehearsals, performances, floats, and more, we’ve got you covered. Also, share your Parade excitement with Macy’s Parade apps, emojis, and a vote for Macy’s in a BIG contest!
This year, Macy’s celebrates our biggest milestone in total giving to Make-A-Wish, a nonprofit organization that grants the wishes of children with life-threatening medical conditions.
Warm your heart while you warm yourself. From Tuesday, Oct. 25 through Sunday, Oct. 30, for every coat purchased at Macy’s stores and on macys.com, one brand new coat will be donated for those in need.
There’s a special place in our hearts for our Macy’s Thanksgiving Day Parade. This year, we celebrate the 90th anniversary – it is a beloved part of holiday celebrations across the country and around the world. Now, we want to hear about how the Parade is part of your Thanksgiving Day celebrations.
Macy’s and Bloomingdale’s have created or embraced long-standing holiday traditions throughout the country. For example, thousands of New York natives and out-of-town shoppers crowd the sidewalks of New York City each year to enjoy the spectacular holiday window displays. See what Macy’s and Bloomingdale’s have in store for this season in cities nationwide.