At Macy’s, our recipe for success is having healthy brick and mortar, robust e-commerce and a great mobile experience that ties it all together. That’s why our focus on mobile is so important.
Our customers use our app to discover fashion ideas and inspiration, find sizes and pricing, access store coupons and offers, pay credit card bills, and much more. And those who use our app, love it. We score 4.8 stars after more than 600,000 reviews.
So we took a closer look at our mobile strategy and what we’re doing to make the mobile app experience even better.
“Our mobile app is well rated by customers who use it, but we have an opportunity to increase usage inside our stores,” said Jill Ramsey, Chief Product & Digital Revenue Officer. “This year we’re focused on doubling down features to make our customer’s experience in the store easier, such as enhancing My Wallet, My Store and My Stylist. We’re also investing in reprogramming the entire app to make the whole thing faster and easier for our customers to use.”
With these new features, customers will be able to quickly pick up mobile orders, experience secure mobile pay, and have access to in-store perks and rewards. They also will be able to navigate the store to find products and departments, and connect with and follow their favorite Macy’s MyStylists.
Download the Macy’s app to shop our entire site – anytime, anywhere.
Check out the video below where Macy’s, Inc. Chairman and CEO Jeff Gennette talks with some of the colleagues who are bringing this vision to life.
About Beyond the Boardroom: Beyond the Boardroom follows Jeff across the country as he visits stores, offices and facilities to talk with colleagues about how we are working together to drive our business forward, guided by our North Star Strategy. This series is a chance to keep the entire organization on the same page regarding our progress, while celebrating areas of success and pride.