Beyond the Boardroom: A Closer Look at E-Signs

In the first episode of Beyond the Boardroom with Jeff Gennette, our new monthly video series, Jeff and the team visited our Woodbridge Center, NJ, store and gave us a look at an exciting technology pilot – e-signs in Women’s Shoes! These e-signs replace our paper pricing signs with e-ink-based electronic signage that improves signing accuracy, enhances visual presentation and makes the shopping experience more convenient for both the customer and the Associate.

The e-signs are quickly and easily set up by scanning both the UPC of the shoe and the barcode on the sign. From there, the signs display real-time pricing and size availability for both in-store and online, creating added omnichannel opportunities. If there are changes in the price or size availability, the signs automatically update, enabling the most seamless customer and Associate experience.

Following our Beyond the Boardroom premiere episode, we received lots of feedback from Associates who couldn’t wait to see more about this new technology. The pilot is currently happening in four stores and will continue until later this year when we hope to expand to more stores in Women’s Shoes and possibly other families of business like Home.

Until then, check out the photo gallery below to get a closer look at the signs.