Integrating Diversity & Inclusion Into How We Think, Act & Operate: Updated Customer Bill of Rights

Diversity & Inclusion (D&I) is a priority for Macy’s, and critical to our growth and success. All Macy’s colleagues have been challenged to mindfully and intentionally integrate D&I into how we think, act, and operate. The company has become more strategic and thoughtful about how we’re approaching D&I, beginning with five identified focus areas; our customers, our colleagues, our suppliers, our community, and our marketing, and aligned KPIs for 2019 and beyond.

To strengthen our commitment to our customers, we rewrote our Customer Bill of Rights (CBOR) with straightforward language that clearly outlines Macy’s pledge of customer respect and appreciation. Our CBOR unmistakably states that we will welcome, accept, and respect every one of our customers regardless of race, color, religion, sexual orientation, gender identity, age, disability, citizenship, ancestry, appearance, or any other personal or physical characteristics. It also declares that discrimination, unreasonable searches, and profiling will not be tolerated.

Our new CBOR will be posted this month in high customer visibility locations in all of our stores, on,, the Macy’s app, and the Bloomingdale’s app. You can read the new CBOR here.

With these focus areas in mind and commitment from our colleagues, we will make significant progress on our D&I agenda in 2019.  We will be at our best, and our brand will shine the brightest, when our business and our teams reflect and celebrate the full diversity of the customers and communities we serve. To learn more about the other four D&I focus areas, click here.