At Macy’s, we know that constant innovation is required to win in retail today. And that our customer has set the bar high for their shopping experience in our stores and online. That’s why we’re introducing Market by Macy’s, a new store format that features a discovery-led, immersive shopping experience with unique merchandise and a social space to shop, eat, drink and relax.

Whether she’s at home, on the go, or shopping at one of our stores, the Macy’s mobile app is at the core of our customer’s shopping journey, putting information, inspiration and convenience at her fingertips.

At Macy’s, finding “What’s New” and “What’s Next” is an important part of our North Star Strategy. We know that customers expect an experience when they walk into our stores – not only through great merchandise, but also through experiences that bring people together. One way we’re doing this is through the launch of our new narrative-driven, retail concept, STORY at Macy’s.

Macy’s is America’s store for life. We deliver quality fashion at affordable prices and have access to the best brands in fashion. Using both the art and science of merchandising, we deliver compelling products – localized for where you live, personalized for how you shop.

Imagine being a high school student and launching a product line at Macy’s. Students from Novi High School in Michigan had this unique experience thanks to a partnership between the high school and The Market @ Macy’s.

Watch as Macy’s, Inc. Chairman & CEO Jeff Gennette goes behind-the-scenes of the The Market @ Macy’s.

At Macy’s, our recipe for success is simple. It’s having healthy brick and mortar, robust e-commerce and a great mobile experience that ties it all together. As the core of our business, this starts with creating a more vibrant and productive shopping destination in our stores. That’s why we’re using our unmatched product knowledge, curated assortments, service innovation and enhanced technology to redesign the brick and mortar shopping experience like never before.

Last month, retail executives and reporters from around the country flocked to New York City for Code Commerce, a conference showcasing technology and the future of retail, hosted by Recode. The event included in-depth interviews with the industry’s top leaders – including our very own Macy’s, Inc. Chairman and CEO Jeff Gennette and President Hal Lawton. They talked about the ways Macy’s is driving advanced retail technologies to power growth and serve our customers, now and in the future.

We’re taking all the guess work out of designing your living space through virtual reality. Check out this episode of Beyond the Boardroom to learn more.

This week, we announced that Macy’s has acquired STORY, a concept store in New York City.