At Macy’s Backstage, our assortment is off price, on trend and arriving daily. And since the opening of our first location in 2015, we’ve expanded to more than 200 Macy’s stores.

This month, we opened the doors to a brand new distribution center in Columbus, OH, to support logistics for Macy’s Backstage. Backstage offers fashion-loving customers another way to shop at their favorite Macy’s store by providing a store-within-store shopping experience with significant savings.

We’re highlighting an exciting improvement that will benefit many Growth50 stores – an enhanced fitting room experience that will make shopping at Macy’s stores brighter for our customers.

We’re on a journey to build and maintain customer relationships through a compelling, competitive loyalty program.

Every day, our Macy’s colleagues find new ways to make brighter moments for customers visiting our stores. Each of our stores has unique ways of doing so, and celebrating the ways it’s brought to life.

This holiday season, Macy’s Marketing teams have constructed an advertising campaign that shows why our company shines brightest this time of year.

The collaboration and agility required from different teams across the company and across the country to re-invent the Star Rewards loyalty program is a phenomenal story. The Beyond the Boardroom episode gave a look at a few of these teams, and now Coast to Coast is shining a spotlight on another side of the story – the amazing work done by our product development and technology teams.

In this month’s Beyond the Boardroom with Jeff Gennette, we went behind the scenes to unveil a key part of our business that often goes unseen, but is the bedrock of how we get things done – our Logistics and Operations distribution centers.

The longevity of partnerships with many of America’s great brands is a true source of strength for Macy’s. Step behind the scenes with Coast to Coast at the annual Macy’s Brand Partner Day and celebrate the spirit of collaboration with us. It’s this spirit of partnership that informs our success creating the best products, assortments and experiences for our customers.

Our CEO, Jeff Gennette, hit the road again on the second leg of a Town Hall tour that took him around the country. See what Jeff did at each stop and take a “tour” of your own with our Coast to Coast photo gallery of Jeff’s trip!