Summer Trends from Macy’s Fashion Office

The start of summer means all of the favorite activities we do when it’s warm weather – BBQs, picnics, beaches and vacations. Wondering what outfits to wear? Fortunately, Macy’s Fashion Office, our in-house fashion authority, already did the work to figure out the top trends and deliver industry insight. We tapped Durand Guion, vice president of Macy’s Fashion Office, to weigh in on the top trends of this season and share The It List. Get ready to own your summer style and make dressing for summer a breeze!

Color Pop is an explosion of bold color that puts a new spin on warm weather dressing, beauty and outdoor entertaining. This trend is about highlighting bold colors in dresses, matching sets and statement accessories.

Blanc Slate highlights the tranquility of wearing head-to toe white – an effortless approach to summer style. White-out makes a statement by focusing on all-white clothing ensembles – light, bright and the perfect palette cleanser to help you make a bold style statement this season. Tonal dressing emphasizes different textures, such as mixing white jeans and lace with a woven bag, to create interesting patterns in all white.

It can be hard to keep up with fashion.  Go behind the scenes with The Edit at Macy’s, offering a curated mix of fashion trends and offering the latest trends and It List styles to help you create fun-filled memories and write your summer story. We’ve highlighted some of the picks from Macy’s Fashion Office on The Edit. Welcome back summer with these sizzling styles! Check out The It List on Macy’s Presents The Edit for more.

We also interviewed Macy’s Style Crew to find out what their personal favorite picks are for the summer. Get the scoop from our very own style experts!

Lauren Wilner | Macy's Style Crew | @suburbanstyle 

Favorite Summer Trend:

Neon and tie-dye. Summer is the perfect time to be trendy and fun!

Favorite Summer Product:

Sunscreen and Clarins Tanning Drops/Golden Glow Booster for Body. Sunscreen combined with self-tanner gives that golden glow without the sun damage.

Adrianne Vizcarra | Finance Analyst | @adrianneviz

Favorite Summer Trend:

The neon. I just went to a bachelorette party and we all had different neon-color bathing suits. I also love the neon sneakers.

Favorite Summer Product:

Clinique ID moisturizer is my favorite, and I learned about it through Macy’s Style Crew. It’s moisturizer that tailors to your skin condition, whether oily, drier, or more neutral – and keeps you looking youthful. A little goes a long way!

Jill Ryland | Field Business Director, Ready-to-Wear | @talk-curvy-to-me

Favorite Summer Trend:

Color – whether it’s ready-to-wear, your beach towels or your handbag! I’m from Florida originally, so living in New York −black for the winter months of October to April − makes me so excited to pop out the color!

Favorite Summer Product:

I love bikinis. I am a sucker for the beach, pool and water. I love how far the plus size market has come in offering great and fabulous plus-size bikinis.

Alexandra Hodovanu | Associate Merchandise Planner, Fine Jewelry | @alexhodovanu

Favorite Trend:

I love the stacked jewelry trend because of its versatility and you can really showcase your personality. I specifically love stacking necklaces of different lengths with dainty details to create some interest by my face. I also love stacking rings, especially multiple thin bands on the same finger or other coordinating rings between both hands, the options are endless.

Favorite Product:

My favorite serum at the moment is The Concentrate from La Mer. I love it because it sinks into my skin almost immediately and I love that it makes my skin feel hydrated, soft and calms any redness.