Finding the Remarkable You in Macy’s Fashion

Winter is fast approaching, but we’re not quite ready to bundle up yet – we’re still obsessing over the amazing fall fashion trends that Macy’s unveiled earlier this season.

The theme this fall was self-expression, and we gave our customers the tools to activate the most remarkable version of themselves. From exciting fashion collaborations and must-have products, to exciting events and storytelling, the campaign reminded us all that we can find the best of fall fashion and ourselves at Macy's and we all have the potential to do remarkable things.

We also partnered with six remarkable women to tell their personal stories, because each individual journey to finding the remarkable you is unique.



Check out the remarkable outfits here.

But wait, there’s more!

We collaborated with a few remarkable women

Rachel Zoe | Zoe by Rachel Zoe

Fashion icon Rachel Zoe created a versatile line exclusively for Macy’s that spoke to every stage of a woman’s day. It includes tailored pants, chic dresses and modern blazers.

Natalie Lim Suarez | INSPR & INSPIR-D x Natalie Off Duty

Social media superstar Natalie Lim Suarez of Natalie Off Duty tapped into the season’s top trends straight from Macy’s It List to bring us bold statement sleeves, ruffles and ruched silhouettes.

Bethenny Frankel | Skinnygirl Jeans

The Market @ Macy’s introduced Skinnygirl Jeans, a body inclusive line that celebrates all women launched by ONE Jeanswear Group and entrepreneur Bethenny Frankel. With jeans for every(body), the line features denim, knit tops, and jackets including a range of denim fits in sizes 24 – 34 and 14W - 24W. To kick off the launch, Bethenny Frankel visited Macy’s Herald Square in New York City.

We brought fall trends to life in Men’s fashion, too

Casual joggers and track pants were offset by leather bomber jackets, exclusive watches dropped and Levi’s created a Limited Collection just for Macy’s.

Don’t forget to follow @macysmen on Instagram for the latest trends year-round.

We stocked up on cold weather beauty must-haves

Also completely unique to each person is their beauty routine. After making a statement in metallic eye looks and highlighters that shine bright, customers showed their skin some love with products from RITUALS, IT Cosmetics, Sunday Riley, Murad, Mario Badescu and more.

We hosted remarkable events across the country

Throughout September, Macy's hosted 55 in-store shopping parties that highlighted tips for finding the remarkable you through fashion. Customers celebrated fall with activities like the interactive INC style challenge prize wheel. Plus, we spread positivity and good vibes across the country by featuring a “Remarkable You” wall of affirmation – an oversized, interactive art installation – at all events, encouraging customers to write down what makes them feel remarkable.

Visit to see what’s happening near you!

Tags: Macy's