Not all stars are in the heavens. See who’s been visiting Macy’s.
Ariana Grande treated more than 300 fans to a surprise performance on Broadway Plaza in September to celebrate the launch of her Ari by Ariana Grande fragrance. Her fragrance package sold out in 20 minutes at Macy’s Herald Square, and the first 250 customers received front row seats to her performance and a VIP pass to a private event and photo opportunity with the performer. While waiting, they enjoyed a party at Stella 34, complete with sweet treats, beverages, a live DJ, complimentary flash tattoos and customized Ariana nail decals.
Nick Jonas visited Macy’s Herald Square in October to kick off Macy’s partnership with the iHeart Radio Jingle Ball Tour, which will visit 11 cities across the country during the holiday season. Jonas performed in the Plaza, then took photos with fans in the newly-opened One Below Millennial space on the lower level.
Fresh from hosting the Front Row event during New York Fashion Week, Giuliana Rancic presented a fashion show at Macy’s Union Square (San Francisco) that included “Project Runway” designer Jake Wall (second from left) and his guest collaborators Blake Patterson (far left) and Joseph Charles Poli (right).
“Macy’s Presents Fashion’s Front Row” broadcast on E!, captivated viewers with its mix of fashion and music. Reality TV stars Lisa Rinna, “The Real Housewives of Beverly Hills,” and Reza Farahan, “Shahs of Sunset,” headlined an event at Macy’s Beverly Center (Los Angeles) that provided guests with digital caricatures, a 60-second life story created on a 1923 Remington typewriter, and cotton candy and a popcorn bar.
“Macy’s Presents Fashion’s Front Row” broadcast on E!, captivated viewers with its mix of fashion and music. TV personality and gossip columnist Perez Hilton poses with models after a fashion show at Macy’s State Street (Chicago). Guests also enjoyed a fashion astrologer, cupcakes and mocktails.
In September, Macy’s Herald Square welcomed Kendall Jenner, the new face of Estée Lauder’s Modern Muse Le Rouge. The Herald Square Café was crowded with 125 customers who gathered to meet Jenner and score an autograph and photo for their purchase of the line’s eau de parfum. Here Kendall Jenner poses with a fan.
Sarah Jessica Parker visited the Bloomingdale’s 59th Street flagship store in New York City for a meet-and-greet with shoe-obsessed fans in September to celebrate the launch of her SJP Collection. Parker was thrilled with the turnout of fans and stayed an extra two hours to meet every customer, personally helping many to find the best shoe for their look.
As the seasons change, we look at our homes with new eyes. It’s prime time for Macy’s Home Store, a business that we’ve newly reinvented and reinvigorated. To learn the secrets of our success, IN Fashion spoke with Macy’s experts about our multi-faceted strategy, a collaboration with merchants, Private Brands, Store Planning, Architecture, Construction and Engineering (SPACE), capital finance, facilities partners, merchandise planning and regional/district teams.
Private Brands is an integral part of Macy’s growth strategy, especially in today’s Omni world where exclusive brands are a key competitive advantage,” said Molly Langenstein, chief private brands officer. “The company sees the importance of our teams as true strategic partners.
Premier makeup artist and style icon Angel Merino was one of two “los influyentes” (influencers) who helped Macy’s commemorate Hispanic Heritage Month by celebrating Latino culture and accomplishments. Merino joined actor Mario Lopez at Macy’s events this fall. Read on for his thoughts on beauty trends and essentials for your cosmetics bag.
Coast to Coast is a digital resource to discover behind-the-scenes insights into the exciting world of Macy’s, Inc. – including Macy’s, Bloomingdale’s, Macy’s Backstage, Bloomingdale’s The Outlet and Bluemercury. Coast to Coast highlights company news, and includes features on people, innovation, business, diversity and inclusion, and of course, fashion.
Coast to Coast is published by Corporate Communications at Macy’s, Inc.