Bloomoticons Invite Shoppers to Express Their Fun Side This Spring

Spring is all about expressing yourself in fun, colorful ways, whether it’s through your clothing or your conversations.

With this in mind, Bloomingdale’s is celebrating its spring 2016 100% Bloomingdale’s exclusive products by creating a set of unique emojis, also known as Bloomoticons, available as a free download in the app store. 

To kick off the campaign, designers were asked to describe their 100% Bloomingdale’s exclusive capsule collections using only emojis. For example, Sarah Jessica Parker chose a ribbon mimicking the grosgrain detailing she uses in her designs, as well as a taxi symbolizing her New York City inspiration. 

Throughout the season, Bloomoticons will make appearances on the iconic Medium Brown Bag and on special merchandise including an iPhone Little Brown Case, coffee mugs and a Little Black Book notebook. Bloomoticon stickers also will be distributed in stores encouraging customers to share their favorite fashionable moments via social media.

Choosing your favorite spring trends is made easy with in-store trend walls. Each week, new 100% Bloomingdale’s merchandise will be featured on the spring Must-Haves Wall where customers can vote for their favorite trend by placing a Bloomoticon sticker next to their style of choice. 

On the Color Wall, customers are invited to brighten up the store by coloring in their favorite Bloomoticon or most-wanted spring trend – all part of a fresh, fun approach to the season.

Discover the 1000 exclusives from 100 designers that are 100% Bloomingdales.