This past weekend, more than 100 million people watched as the Philadelphia Eagles defeated the New England Patriots during Super Bowl LII at the U.S. Bank Stadium in Minneapolis. Days before the big game, and just 15 minutes from the stadium, Macy’s Mall of America began hosting the ultimate pre-game destination – Macy’s End Zone.
Macy’s Mall of America created a special moment for our Minneapolis community by hosting a four-day extravaganza, which kicked off on Thursday, Feb. 1, and continued to score all the way through to the big game. We brought exciting events to customers like a virtual reality experience, sports training simulations, special giveaways, and personal appearances by football legends and former Minnesota Vikings, Adrian Peterson and Randall McDaniel. To plan for the iconic cultural event, Macy’s End Zone tapped into three football trends:
Since the first Super Bowl in 1967, technology has seriously changed. Virtual reality has made it possible for us to take in ultra-realistic, three-dimensional experiences using only a headset.
At Macy’s End Zone, fans had a taste of what life as an NFL player is like via virtual reality football gaming experiences, where a special headset took them everywhere from the field to interactive tours of Minneapolis, Boston, and Philadelphia.
Football players are among the biggest celebrities in America; we literally wear their names on our backs. They’re morning show hosts, they’re the face of major brands, and they’re even Instagram famous (Patriots quarterback Tom Brady boasts 3.5 million followers).
Celebrity status was proven when Locker Room by LIDS and Majestic hosted meet and greets with former Viking and Pro Football Hall of Famer Randall McDaniel, and former Vikings running back Adrian Peterson. As soon as the store opened, crowds lined up to be one of the first 100 customers to make a $50 purchase from the Locker Room by LIDS shop and score the players’ coveted autographs and photos.
According to the National Chicken Council’s annual Chicken Wing Report, 1.35 billion wings were consumed over Super Bowl weekend. To round out Macy’s End Zone celebration, Macy’s Culinary Council hosted a Tailgate Tasting event with favorite game-day recipes and themed samples from our own favorite chefs, including Rick Bayless, Marcus Samuelsson, Michelle Bernstein and Takashi Yagihashi.
Super Bowl weekend was such an exciting time for Minneapolis and football fans alike. Macy’s is thrilled to provide a place for fans to create memories with their families and friends. Check out photos from the four-day extravaganza below!