Bloomingdale’s 59th Street store gave customers a chance to start the year on a healthy note by hosting a morning yoga class with Hilaria Baldwin, co-founder of Yoga Vida and author of “The Living Clearly Method,” on Jan. 28.
The store’s main floor – or “b-way” – was filled with participants who experienced Baldwin’s unique yoga techniques and learned more about Alliance for a Healther Generation, the event’s charity partner. Attendees took home a Bloomingdale’s branded yoga mat and a gift bag filled with cosmetic samples from Charlotte Tilbury, Estée Lauder, Amore Pacific and Kiehl’s.
Following the class, Baldwin invited guests to join her for avocado smoothies and granola energy bites – both recipes from her new book. While she mingled with customers for pictures and to sign copies of her new book, her husband, Alec, (you may have heard of him!) and their three children explored and played on the newly renovated Home floor.
Where else do you get workout tips from a celebrity yoga guru and run into the Baldwin family shopping for textiles? It has to be Bloomingdale’s – like no other store in the world!