Macy’s on the Right Track with Fitbit

You and our customers can get fit with Fitbit and keep track of every activity of your life. Macy’s stores and have a wide selection of Fitbit fitness trackers that will help people of all fitness levels to reach their goals!

The new fitness products include Blaze  – a multi-functional fitness watch as stylish as it is smart – and Alta – a super-sleek fitness wristband. Both arrived in all Macy’s stores in March. In addition, top 50 Fitbit stores and will receive alternate straps for these new accessories. With Fitbit, Macy’s customers are getting fit in style.

Fitbit was featured on the stores’ monthly "Shop Talk with Jeff Kantor" program. In the Macy’s Satellite Network video (below), you’ll discover details on Macy’s success with Fitbit and the merchandise that complements the fitness trackers. ​

“Fitbit business is great, and we are adding styles this spring which will become core pieces of the assortment,” said Lisa Holland, Omni Buyer/Fashion Watches. “Customers were searching for them on long before the official launch.”


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