An important piece of our company’s North Star Strategy is keeping a keen focus on What’s New and What’s Next in our industry and at Macy’s. This element of our strategy means we are constantly thinking about opportunities to further develop our business and provide new and exciting shopping experiences.
Our focus on “What’s New, What’s Next” has led to some exciting launches in stores for the upcoming holiday season. We’re introducing a number of technology offerings to enhance the customer experience and help to redefine the future of holiday shopping. Here’s what our teams have been up to:
We recently unveiled a virtual reality (VR) visualization experience in two Macy’s furniture stores – Paramus Furniture Gallery and Miami Dadeland. It allows customers to furnish their living spaces using 3D-rendered furniture offerings on an iPad application and virtually immerse into the space using a VR headset. Customers are finding the VR experience helpful in determining where to place furniture and in assessing size dimensions relative to other furniture pieces in their homes.
We are establishing a community of Macy’s Associates to create and share relevant digital content featuring our products, while engaging with customers on social channels. The pilot includes our very own MyStylists, beauty advisors, Fashion Office, buyers and more. This is the first step in equipping our store Associates with tools to drive and get credit for online sales. Check out #macysstylecrew across social media platforms or follow along online.
In late October, we launched an 800 sq. ft. b8ta experience shop – a destination for customers to easily discover the latest tech products available today. B8ta is a software-powered retailer designed to make physical retail more engaging and accessible for all – offering the latest of what’s new and next from some of the world’s most innovative companies and creators. This partnership with b8ta will give Macy’s customers access to what the world is creating around us.
Macy’s launched a unique Samsung experience at Herald Square – a place for customers to experience Samsung’s newest and most innovative tech products. The experience feature integrated Samsung product ecosystem, featuring innovative technologies in mobile, virtual reality, QLED television, home audio and more. We are creating an innovative and beautiful, one-of-a-kind digital playground in a flagship store, featuring numerous installations and touch points for customer engagement.
“We are excited to launch these initiatives that position Macy’s to play in new categories and business models. While these are pilot programs today, we will look to learn quickly from the results, evolve the strategies, and inject the learnings back into our business to continue delivering new experiences to our customers on an even larger scale through Macy’s stores and our digital platforms” – Marc Mastronardi, EVP Business Development
Learn more about the b8ta shop and our new holiday business development initiatives in this short video with Hal Lawton, President of Macy’s.