Beyond the Boardroom: Using Customer Data to Strengthen Our Brand

In a recent Beyond the Boardroom episode, our Chairman and CEO Jeff Gennette visited our office at 112 West 34th Street in New York City to talk to colleagues from our Strategy & Analytics teams who are using data and research to understand customers’ attitudes about the Macy’s brand. The data they uncover then informs our strategy across all parts of our business, ensuring our customer gets what she wants, how and when she wants it.

Watch this episode to learn more.

 

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