Macy’s Honored as Top Corporation for Women’s Business Enterprises

Macy’s commitment to diversity extends far beyond the associates you see on the selling floor to encompass all areas of the company – including the vendors who supply the goods and services we need to run our business.

That commitment has attracted the notice of industry leaders, as Macy’s again has been recognized by the Women’s Business Enterprise National Council (WBENC) as one of America’s Top Corporations for Women’s Business Enterprises (WBEs).

“WBENC’s Top Corporations set the standard for enabling women suppliers to access increased opportunities in new markets, both domestically and internationally,” said Pamela Prince-Eason, WBENC president and CEO. “They have been valued partners in our 20 years of commitment to women’s business development.”

Blank2Branded is just one example of this inclusion. If you recently received a Macy’s Partners in Time T-shirt or Make Magic Six award, or picked up a Beauty Treats custom cosmetic case at Bloomingdale’s last summer, you have a connection to Blank2Branded, a promotional products agency in New Jersey.

Founded and owned by Marcia Tarnoff, Blank2Branded has been certified as a WBE through WBENC. “The support, empowerment, sisterhood and mentoring you receive by going through the certification process is just priceless,” said Tarnoff.

About three years ago, Tarnoff submitted a blind bid to provide Macy’s branded products. While she did not win that bid, she did cultivate a relationship with Macy’s.

“About a year later, Macy’s was accepting bids for a vendor to help with a new initiative – an online store for employees to purchase branded merchandise,” she continued. “I submitted a bid and made it to the short list of finalists. As part of that process, a member of the procurement team came to New Jersey for a site visit, and we eventually won the bid.”

Since establishing online stores for Macy’s and Bloomingdale’s associates, Tarnoff has sought opportunities to expand her business offerings. Blank2Branded now supplies Make Magic 6 awards, recognition for the Best of the Best at Macy’s annual Big Meeting, Backstage tees for sellers to wear in store, and gift-with-purchase items for Bloomingdale’s.

“A lot of companies have a diversity initiative, but they don’t put it into action,” said Tarnoff. “My story proves that Macy’s really believes in diversity and inclusion. My company was as small as could be and they believed in me – and I believe in Macy’s.”


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