To celebrate Hispanic Heritage Month means celebrating our colleagues and customers, and that’s exactly what we did this Sept. 15 – Oct. 15.
Approximately 55 million Americans claim heritage from Hispanic nations. To celebrate Hispanic Heritage Month (HHM) means celebrating our colleagues and customers, and that’s exactly what we did this Sept. 15 – Oct. 15. As an integral part of the local communities we serve, we connected people by hosting special events across the country celebrating Hispanic culture.
What is Hispanic Heritage Month?
What started as a weeklong tradition was eventually expanded to a four-week long celebration of Hispanic culture in 1989. It aligns with the anniversary of independence for seven Latin American countries (Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Mexico and Chile).
We explored different methods of storytelling featuring music, television and digital content. Guests learned about traditions like quinceañeras, and how sports play a key role in the celebration of Hispanic heritage. The events spanned across nine stores – all the way from Herald Square in New York City to Valley Fair in California.
Sept. 29, 2018 | Macy’s Santa Ana
The stars of “Vida,” a drama series about two Mexican-American siblings from East Los Angeles, Melissa Barrera, Mishel Prada, and Ser Anzoategui, along with writers Mando Alvarado and Nancy Mejia, joined Macy’s Santa Ana for a meaningful discussion about Lantinx representation in television and how the show’s groundbreaking storylines are paving the way for more Latinx stories in entertainment. Following the discussion, customers enjoyed live Latin entertainment, photo stations and a meet and greet with the cast and writers.
Sept. 29, 2018 | Macy’s Dadeland
Gonzalo “Papi” Le Batard from ESPN’s "Highly Questionable" joined Macy’s Dadeland to talk about how he uses his platform to celebrate his Hispanic heritage and culture. As a special treat, he was joined by his son, ESPN contributor Dan Le Batard, and Marlin’s mascot, Billy the Marlin! Following the discussion, customers were able to meet the ESPN star.
Sept. 29, 2018 | Macy’s Valley Fair
Macy’s Valley Fair explored the richness of diverse Hispanic narratives with a special appearance by Gadiel De Orbe and Maya Murillo, the stars and producers of Buzzfeed’s Latinx channel, Pero Like. They discussed what influences their creativity to create cultural content for the channel in front of their biggest fans. Afterward, customers enjoyed live entertainment and the chance to meet Gadiel and Maya.
Oct. 8, 2018 | Macy’s Herald Square
Latin Grammy-nominated singer-songwriter Farruko stopped by for a special performance in front of an enthusiastic and energetic crowd of fans. Following the performance, he spoke with DJ Lobo about his influences and then took pictures with his fans.
Visit macys.com/celebrate for a look at our upcoming multicultural events!