Macy’s was named the department store of the year in the Harris Poll’s 28th annual EquiTrend Brand Equity Index, which recognizes the strongest brands based on consumer response.
Macy's unseated Kohl's, which has held the honor since 2012. Macy's also showed one of the largest brand equity increases (+7%) over a three-year period, with growth on key factors of familiarity, quality and purchase consideration. This acknowledgement came from more than 97,000 U.S. consumers who assessed 3,800 brands across categories.
This recognition is a testament to your hard work and continued commitment to our business. Thank you and congratulations on this honor.
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