2017 Big Meeting: A Recap on Our Look Ahead

The energy of our company was undeniable as Macy’s kicked off its annual Big Meeting on March 23, 2017. The meeting opened with Terry Lundgren recognizing the 2016 ‘best of the best’ and then moved to incoming CEO Jeff Gennette who revealed Macy’s new brand purpose and corporate strategy.

A highlight of this year’s Big Meeting was a front row seat for Macy’s Associates to witness (literally) the passing of the CEO baton from Terry to Jeff. This included a moving tribute video to Terry’s career accomplishments, introduced by Jeff. For a company that prides itself on mentorship, leadership, and talent development, this was a signature moment.

The Macy’s, Inc. Board of Directors and several retired Directors were also in attendance and were introduced to the audience.

Make Life Shine Brighter is Macy’s new brand purpose, or as Jeff put it ... our ‘why.’ The Macy’s brand plays a unique role in the lives of our customers and the company intends to dial our brand to ‘full bright.’

The North Star Strategy is our roadmap to getting Macy’s back to growth with an intense focus on our best customers, at taking the actions necessary to fund our growth, and at exploring new spaces where the Macy’s brand can compete.

As the Big Meeting closes on March 23, Macy’s Associates across the country left ready to take on the challenges of 2017.

Best of the Best 2016

Honoring the Best of the Best winners for their exceptional achievements this past year:

  • Merchant Team of the Year – Men’s Suits & Suit Separates
  • Store of the Year – Beverly Center, Los Angeles, CA
  • Divisional Merchant Team of the Year – RTW Special Sizes
  • District of the Year – LA Central Southwest Region
  • Support Team of the Year – Real Estate Team
  • R.H. Macy’s Award – Women’s Shoe Team, SW Region Shoe Pilot
  • Chairman’s Award – Warehouse Optimization Team
  • Chairman’s Award – Mobile App Team


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