“We put a lot of effort into upgrading the Macy’s app to give our customers the best possible shopping experience whether online or in our stores. It’s exciting to see the way users are responding to those changes, and it’s to the credit of the extremely talented people in our technology teams who lead us ahead of the industry in this area.” – RB Harrison, chief omnichannel officer
What is the definition of the iconic, American department store in the 21st century? This month, the definition contains a new word: Apple.
My Stylist @ Macy’s has been successfully helping customers all over the country. Check out these exciting new videos that showcase how and why!
Macy’s is piloting an innovative mobile tool to help customers use their mobile devices to engage one-on-with in store: “Macy’s On Call”, powered by IBM’s Watson AI will be rolling out to 10 test locations nationwide, including a Spanish language version.
An eastern wind symbolically brings order … and for Macy’s, our prototype store at Easton Town Center in Columbus, OH, is bringing an order to what our future store will look like as it brings scores of new ideas to life. Easton was selected as it’s in America’s heartland, in a popular, new concept mall in a growing community. It’s a living preview of what’s to come!
Providing a 360-degree omni view of customers, the new OmniClient application gives associates a tremendous tool to build quality client relationships and directly drive their business.
Putting the customer first, accuracy and speed drive the work of the multi-faceted Omnichannel Fulfillment team.
According to Merriam-Webster: Agility is having the ability to move quickly and easily, being quick, smart and clever. So agility can be physical or mental ... and for M.O.M. 2.0, it means both. In addition to the discussions your work groups are having on being more agile, consider some of these ways to boost agility.
Curated merchandise, food truck dining, mobile in-store technology, 3D-printed jewelry … and historic, wooden escalators. Welcome to Macy’s Herald Square as we know it today.
Fresh from Macy’s Idea Lab in San Francisco is “m” – the macys.com sandbox site, where big ideas are in test on a small stage. With m, Macy’s teams have freedom to innovate without fear of significant impact to the business on the main site.