This holiday season, Macy’s Marketing teams have constructed an advertising campaign that shows why our company shines brightest this time of year.
The collaboration and agility required from different teams across the company and across the country to re-invent the Star Rewards loyalty program is a phenomenal story. The Beyond the Boardroom episode gave a look at a few of these teams, and now Coast to Coast is shining a spotlight on another side of the story – the amazing work done by our product development and technology teams.
In this month’s Beyond the Boardroom with Jeff Gennette, we went behind the scenes to unveil a key part of our business that often goes unseen, but is the bedrock of how we get things done – our Logistics and Operations distribution centers.
The longevity of partnerships with many of America’s great brands is a true source of strength for Macy’s. Step behind the scenes with Coast to Coast at the annual Macy’s Brand Partner Day and celebrate the spirit of collaboration with us. It’s this spirit of partnership that informs our success creating the best products, assortments and experiences for our customers.
Our CEO, Jeff Gennette, hit the road again on the second leg of a Town Hall tour that took him around the country. See what Jeff did at each stop and take a “tour” of your own with our Coast to Coast photo gallery of Jeff’s trip!
The energy of our company was undeniable as Macy’s kicked off its annual Big Meeting on March 23, 2017. The meeting was particularly momentous as it opened with executive chairman and former CEO, Terry Lundgren, closed with new CEO and president, Jeff Gennette, and revealed the new brand purpose and corporate strategy.
In mid-June, Macy’s, Inc. announced that Terry Lundgren will transition his CEO position to Jeff Gennette in the first quarter of 2017. At that time, Lundgren will continue as executive chairman and work side-by-side with Gennette, named as president and CEO.
Last week, Fortune Magazine featured Macy’s “All Things Weddings” initiative and spoke to the great work we are doing to expand our wedding business beyond our traditional gift registry offerings. Led by Shawn Outler, SVP/Lease/Pricing/Multicultural Initiatives, this initiative is part of a larger effort to engage and build ongoing loyalty among the Macy’s millennial customer.