Macy’s popular activewear line Ideology is expanding to include a new men’s collection: ID Ideology. The launch went public this month, kicking off the New Year with a line of high-performance clothing designed to help men everywhere deliver on those New Year’s fitness resolutions. The new collection will be available exclusively at 250 Macy’s stores and online at macys.com.
The brand features the latest technology designed to enhance movement and maximize performance in fitness-wear. Ventilation, body mapping in higher-sweat regions, reflective panels, water resistance, RapiDry technology, and 4 Way Stretch equips the everyday athlete with maximum performance potential. The collection will adapt these features to a range of pieces including training shorts, running leggings, track jackets, tees, tech hoodies, and lightweight shell jackets. With ID Ideology, men can leave their worn-out gym clothing at home.
The brand is about empowering and reaching those high goals. It’s about wearing clothing that taps into interior resilience. It’s about realizing one's core potential.
The collection’s campaign spotlights inspiring men who display both internal and external strength, whom you can follow on Instagram:
Redmond Ramos (@docpeglegred), a former Marine combat medic who lost his leg while serving in Afghanistan, won a medal at the Warrior Games just 11 months after the injury. Since then he has become CBS Sports’ Triumph Games Champion and earned medals at the Invictus and Endeavor Games.
NBC’s “American Ninja Warrior” Joe Moravsky (@ninjaweatherman) works as a meteorologist by day and represents the everyday athlete inside all of us.
Isaiah Rivera (@isaiahrivera1), a 19 year-old, professional basketball dunker, is the third face of the campaign and reminds us that everyone has the drive of a giant within.
“It’s not only professional athletes who inhabit fields, courses and tracks,” said Nancy Slavin, SVP/ Macy’s Private Brands Marketing. “People who work in offices, coffee shops, hospitals, schools, and everywhere in between are committing to their health and wellness, and are working out to reach their goals—that makes them athletes. With ID Ideology, we are getting them out of their old t-shirts and shorts, and into performance gear that will help take them to the next level.”
This year, it’s about reaching full potential, delivering on internal strength, and wearing clothing on the outside that helps us become the best we can be on the inside. ID Ideology is the brand with the power to truly express the giant inside each of us.
Check out the full line of Men's Ideology products, and don't forget to follow @ideologymens on Instagram to keep up with ID Ideology Men’s. Check out all of Macy’s Private Brand Instagram accounts to stay up-to-date on your favorite private brands.