Macy’s Broke Records on the 4th of July

Macy’s iconic events are part of the fabric of American pop culture. We help create memories for families across the nation and take pride in being part of their traditions. This is true throughout the year, and especially on July 4th.

In June, we gave an inside look at what goes into planning the iconic event. Our 42nd annual Macy’s 4th of July Fireworks celebration was truly one for the books, and we’re excited to share some amazing results and how we achieved them:

We broke viewing records

Image of Madeleine MagardicianOur fireworks shook the television industry when 7.5 million people tuned in to be a part of the celebration. It was our largest audience since 2012 and the top-rated broadcast on Wednesday night that week. It’s no wonder this event was a big hit. The night included

  • 75,000 shells and effects launched from seven barges
  • A patriotic score from the West Point Band and Glee Club
  • Performances by “The Voice” coaches Kelly Clarkson and Blake Shelton, as well as Ricky Martin, Keith Urban, American Authors, and Brandon Victor Dixon
  • Our very own Snapchat filter – take a look at Madeleine Magardician, manager, Advertising & Partnership Marketing, trying it on for size!

We generated buzz

From The New York Times: The story behind Pyro Spectaculars, the pyrotechnics company we’ve partnered with for 36 years.

From “TODAY:” A look at our hosts, Matt Iseman and Akbar Gbaja-Biamila of NBC’s “American Ninja Warrior.”

From CNBC: Coverage of our event kick-off, when we rang the closing bell at the New York Stock Exchange with our charity partners Blue Star Families, Bunker Labs, and Team Rubicon.

We gave back to our communities in a big way

Thanks to the generosity of our customers and colleagues, our giving campaign, The Big Give Back: Macy’s Salutes Those Who Serve, raised more than $2 million for our charity partners: Blue Star Families, Bunker Labs, and Team Rubicon. We’re so proud to team up with these organizations that focus on a number of programs supporting current and former members of the U.S. Armed Forces.

We’re excited to continue this momentum throughout the summer. We’re holding 31 collection drives in support of Blue Star Families, hosting “Nights of Style” with a Macy’s My Stylist and Bunker Labs to benefit local veterans, and have 50 Partners in Time volunteers joining Team Rubicon’s Houston Rebuild.

It wouldn’t be possible without our colleagues. The fireworks are the result of a large, cross-functional effort by a number of Macy’s teams. Thank you to everyone who was involved and who watched!


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Tags: Macy's Events