When thinking about sustainability, you might think about conserving energy, recycling paper and plastic, or even buying organic and local food. The fashion industry is making strides in becoming more eco-friendly. But what exactly is sustainable apparel?
Sustainable apparel often refers to fabrics made from eco-friendly resources, such as sustainably grown fiber crops or recycled materials. These sources are rapidly renewable and include:
Identifying sustainable apparel also goes beyond just the label and considers how the apparel is made. It means you know where the clothing comes from, who makes it and what it’s processed with to ensure the item is worthy of the eco-friendly message it’s promoting.
There are some questions to ask when looking at eco-friendly labels. For example: What’s the supply chain like, and is it Fair Trade certified? Fair trade certified refers to garments that have been made in a factory (usually overseas and imported to the states), inspected by Fair Trade International and meet certain standards for production methods, labor conditions, environmental considerations and business practices. The Fair Trade International seal on apparel tags ensures workers are treated well and get paid a fair wage.
While mainstream sustainable design in the apparel industry is only in its infancy, Macy’s and several other brands have been working with the Sustainable Apparel Coalition to increase environmental awareness and transparency of our supply chains.
Thinking sustainably about apparel doesn’t end at the purchase. What happens when your favorite pair of jeans has a broken zipper, a hole that just won’t patch or has otherwise reached the end of its useful life? Don’t throw it in the landfill; it’s time to donate.
National and local charities are always looking for textiles that can be reused or recycled. And what better way to give back than to give your clothing a new life? If your old pair of jeans is in good condition, these organizations will simply find a new owner to enjoy them for years to come. If your jeans are irreparable, then they might be upcycled into a new, fashionable handbag or recycled into cleaning cloths or insulation for housing. The possibilities are endless.
Our clothes keep us warm, comfortable and can even change our attitude and outlook. We should return the favor and keep their entire life cycle in mind. Macy's, Inc. is helping to do just that.