What does prom have to do with empowering a future generation of leaders across the nation? When we think of our prom night, we might remember the stress of finding the perfect dress or the perfect prom pose. Maybe we were waiting for that dreamy date or waiting for that awkward one. But for Macy’s, prom this year means motivating nearly 1,000 underserved, high-achieving students across the country to reach their dreams of academic and professional success.
For the first time Macy’s is partnering with TLC’s Say Yes to the Prom initiative, providing more than 2,500 dresses for students and one-on-one style sessions in Chicago, Los Angeles, Miami, New York City, and Silver Spring, MD. It is the first-ever premier retail partner to do so. The initiative will allow high-achieving but underserved high school students from around the country to attend their prom, and to feel special doing so.
Viewers can join the magic by tuning into a “Say Yes to the Prom” TV special premiering on TLC April 1, followed by an encore on OWN: Oprah Winfrey Network on April 3. The special will follow five students from this year’s Los Angeles premier.
The initiative is a perfect fit for the brand values of a company like Macy’s, dedicated to fashion and giving back to the community. “We are deeply proud of our collaboration with Discovery Communications and TLC on Say Yes to the Prom events to support so many academically high-achieving, yet underserved young women across the country in their dream of finding the perfect dress to wear to the prom,” said Stephanie Muelhausen, Macy’s vice president and fashion director. “By partnering on this incredible initiative, Macy’s is able to offer students a gift of the season’s most beautiful gowns, and help deliver much-deserved confidence for their futures.”
Confidence and the latest trends certainly await these students – celebrities have stepped up to offer their styling services. Runway events in New York City and Los Angeles will feature custom hair and makeup services and style sessions with TLC personality Monte Durham, and fashion designer Betsey Johnson, who also donated purses, shoes and accessories from her Blue by Betsey Johnson collection.
Durham, who stars in the Atlanta-based version of “Say Yes to the Dress,” said he enjoys hearing students’ stories as they choose their outfits. “We’re just here supporting that, encouraging that and hoping we’re building more confidence so they can truly go out and become the stars they are,” he said. Durham will be taking select students on a special shopping day with him in Chicago, Miami, and Silver Spring. “We have had an incredible amount of enthusiasm out of these students. The willingness to listen and be educated about fashion trends is really unbelievable.”
Macy’s will be donating 2,500 dresses for students to select from January through April. For each prom dress purchased by customers on April 8, Macy’s will donate one dress (up to 5,600 dresses) to Becca’s Closet, a nonprofit which donates prom dresses to high school girls. In addition to events, a new, exclusive line of Say Yes to the Prom dresses launched at approximately 200 Macy’s stores and on macys.com on Feb 1. The collection features 28 dresses of assorted styles ranging in price between $149 and $189.
Join the fun with these high school students by scrolling through the looks in our digital gallery below and don’t forget to tune in for the TV specials in April. Or buy a prom dress at Macy’s on April 8 and know that you will be buying one more dress to benefit a hard-working student who otherwise might have had nothing to wear on her prom night.