Pink Pony Bursts Out of the Gate in the Fight Against Cancer

Saddle up and show your support from Sept. 27 – Oct. 2. Join Macy’s in the fight against breast cancer as we partner with the Pink Pony Campaign.

Join Macy’s in the fight against breast cancer as we partner with The Pink Pony Fund, Ralph Lauren’s worldwide initiative in the fight against cancer. Inspired by his close friend, fashion editor Nina Hyde, who succumbed to breast cancer at a time when it received little attention, Lauren has a dedicated history to fighting the disease. First started in 2000, The Pink Pony Campaign offers a pink-themed shop of products. Customers who shop the collection help the fight against breast cancer, as 25 percent of all proceeds go to breast cancer programs.

Thanks to the generosity of our customers and Associates, Macy’s has raised $7.5 million since 2013 in support of Pink Pony and its mission to ensure cancer treatment is available at an earlier, more curable stage. The money raised by the Pink Pony Fund supports programs for screening, early diagnosis, treatment, research and patient navigation.

New this year: Associates tell us why they support Pink Pony

All Store and Support Associates will have an opportunity to personalize a Pink Pony button by honoring a family member or friend, or celebrating survivors. Associates are encouraged to wear their button throughout the campaign and snap a photo to share on Yammer using #PinkPony.

Celebrate Five Years of Partnership

Purchase the exclusive Pink Pony Bracelet for $5 and save 25 percent storewide – including Ralph Lauren merchandise at regular price – or 15 percent on fashion jewelry and select home items.* $4 from every bracelet purchased will benefit The Pink Pony Fund, The Polo Ralph Lauren Foundation’s initiative in the fight against cancer. The first 25 percent of the total donation will benefit breast cancer-related research and initiatives.

*Exclusions apply.

Learn more about The Ralph Lauren Pink Pony Fund for Cancer Care and Prevention.

In the mid-1980s, Mr. Lauren’s close friend Nina Hyde, then fashion editor for The Washington Post, was diagnosed with breast cancer. At the time, the disease garnered little attention. (Those suffering from the disease often kept it a secret, as noted by former Susan G. Komen head Susan Braun in “The History of Breast Cancer Advocacy,” published by The Breast Journal in 2003.) But with Mr. Lauren’s help, all of that would change. What began with a donation at a cocktail party eventually grew to become the Nina Hyde Center for Breast Cancer Research at the Georgetown Lombardi Comprehensive Cancer Center at Georgetown University. The Nina Hyde Center, which was established in 1989, now employs more than 50 scientists and physicians to study the disease. And culturally, Hyde’s brave battle helped spark a fashion industry–wide fight against breast cancer that continues today. In 2000, Mr. Lauren opened up another front in the fight against breast cancer with the successful Pink Pony Campaign, a worldwide initiative dedicated to supporting cancer programs and bringing cancer care to underserved communities. 


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