Turn Heads. Transform Hearts. Go Red.

Heart disease and stroke cause one in three deaths among women each year. Fortunately, we can change that statistic because 80 percent of cardiac and stroke events may be prevented with education and action.

Macy’s is the national founding sponsor of the American Heart Association’s Go Red For Women movement. Since 2004, together with our associates and customers, Macy’s has helped to raise more than $60 million to support awareness, education and research initiatives to improve women’s heart health. Learn more about the impact we’ve had across the country.

Here’s how you can participate in this year’s Go Red For Women campaign:

Pin it or Wear it.

Go Red with Macy’s! Purchase a $3 red dress pin at your Macy’s store or wear red while shopping from Feb. 1 – 6 and receive a 25 percent discount storewide, plus 15 percent off select home, fine and fashion jewelry, and sale and clearance watches with limited exclusions. All pin sales will benefit Go Red For Women and its awareness, education and research initiatives in your community.

Tell Us Why.

The American Heart Association believes everyone has a reason to live a longer, healthier life. What is your reason? Download the “_____ is why” card and tell us what moments, people or experiences you live for then post it on Yammer using #GoRedWearRed. Sharing your “why” could encourage others to live healthier lives!

Dress to Do Good.

Shop exclusive, limited-edition red dresses from Calvin Klein, Kensie and Thalía in-store or online and Macy’s will donate 10 percent of the purchase price to Go Red For Women through Feb. 28.

Take Exercise to Heart.

Macy’s Ideology active wear has created a capsule collection of exclusive “Go Red” graphic tees and other items to underscore the importance of exercise in heart health. Through Feb. 28, Macy’s will donate 10 percent of the purchase price for these items to Go Red For Women.

Wear Color for a Cause.

From cherry to burgundy, show your support by wearing red on Friday, Feb. 3.

This year, five women were chosen to share their connection to the cause and serve as the face of Macy’s annual Go Red for Women campaign in national and store marketing across the country. Meet the Women at the Heart of Macy’s Go Red For Women Campaign.


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