Macy’s Sponsors Talent of Tomorrow’s Designers

The future of fashion took center stage as the University of Cincinnati DAAP (College of Design, Architecture, Art & Planning) presented its annual fashion design show on April 28. Macy’s has served as the show’s presenting sponsor for 12 years.

More than 40 runway models wore one-of-a-kind original student creations on a 92-foot catwalk, with looks ranging from children’s clothes to menswear, dresses and knitwear, building to the finale collections of senior capstone projects.

A segment featuring fashion looks from Macy’s contemporary Impulse collections and styled by DAAP students kicked off the show, followed by remarks by Felicia Williams, EVP/Controller and Enterprise Risk.

“Macy’s has a history of nurturing the talent of tomorrow’s designers in cities across the country, but our partnership with the University of Cincinnati and its design students is more than good business – it’s personal,” Williams said. She then paid tribute to Rudy Javosky, Macy’s former senior vice president, design and construction, for spearheading the first sponsorship of the fashion show in 2006. To honor him in his passing that same year, Macy’s made the commitment to continue as presenting sponsor of the show for three years, and that commitment has continued.

Watch a short video with scenes from this year’s DAAP Fashion Show, courtesy of Andrew Higley/University of Cincinnati and check out photo highlights from Tracy Doyle Photography!

 

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Editors Notes:

Photos courtesy of Tracy Doyle Photography and video courtesy of Andrew Higley/University of Cincinnati.