Bloomingdale’s Enters 12th Year in Fight to End Breast Cancer

Bloomingdale’s Continued Their Support for Long-standing Partners in the Cause

Bloomingdale’s demonstrated its commitment to breast cancer awareness and treatment through its continued support of the Breast Cancer Research Foundation (BCRF), The Carey Foundation and the Marisa Acocella Marchetto Foundation. Windows facing 59th Street featured photos of Bob Carey of the Tutu Project paying homage to women and men affected by breast cancer, while the Lexington Avenue windows featured artwork by Marchetto as a backdrop to Bloomingdale’s “Little Black Dress” exclusive capsule collection. And the store’s façade was pretty in pink during the month as a beacon of support for the cause. Learn more about Bloomingdale’s partners in pink in this video.

The collaboration for a cure between Bloomingdale’s and world renowned artist Donald Robertson was the focus of an Oct. 8 event at the 59th Street flagship store. Robertson signed breast cancer awareness sweatshirts sporting one of his exclusive illustrations, with proceeds benefiting BCRF. He also brought his whimsical style to the store’s “Give Pink, Get More” logo and shopping bag, as well as a packaging design for Estée Lauder’s limited edition Advanced Night Micro Cleansing Foam.

That same day, shoppers were invited to help kick off Bloomingdale’s October Pink campaign with a morning yoga class. Attendees received a branded yoga mat and goodie bag filled with beauty samples and healthy treats. A $10 reservation fee benefited the Marisa Acocella Marchetto Foundation and The Carey Foundation.

Throughout the month, Bloomingdale’s curated pop-up shops that featured pro-pink merchandise in all stores and online at Shoppers and associates were invited to join the fight with exclusive merchandise and events that help raise awareness and funds for a cure. And they were able to “Give Pink, Get More:” By making a $15 donation that benefited Bloomingdale’s charity partners, they received a gift card worth from $25 to $250 to use in-store or online.

“Throughout our many years of presenting the Pink Campaign, Bloomingdale’s has proudly donated more than $11 million towards breast cancer research and patient care,” said Anne Keating, senior vice president of public relations, special events and corporate philanthropy. As we enter the campaign’s 12th year, we aim to surpass previous years’ contributions by offering meaningful and unique opportunities both in-store and online for our loyal customers to support the cause.”


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